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Wix Website Builder Review: Achieving Professional Results in 2024

Updated: Jan 18

Wix Website Builder Review

A captivating and functional online presence is crucial for businesses and individuals in today's digital age. It is the first point of contact for many potential customers, clients, or fans. Whether you are a small business owner, a blogger, or someone looking to showcase a portfolio, creating a website that looks professional and easy to navigate can be a daunting task.

Enter the Wix website builder—a powerful tool that has democratized the web design process. This article will explore the advantages of using Wix, discuss the process of selecting Wix as your design platform, and provide easy-to-follow steps to generate impressive results with the Wix editor, templates, and site design tools.

We aim to make creating your site or e-commerce site a breeze, even if you are new to the entire website creation process.

Advantages of Creating a Website With Wix Website Builder

Wix is a widely recognized website builder that powers millions of Wix websites across the globe. From small local businesses to international brands, many rely on Wix to create a website that's visually appealing, functional, and user-friendly.

  • Mobile Site-Building Tools: With many site visitors accessing Wix websites via mobile devices, Wix's responsive design ensures your own site looks great on any device.

  • Rich Web Features: Wix websites have features like Wix adi (Artificial Design Intelligence), video backgrounds, parallax scrolling, and more to give your site a professional look.

  • Excellent Uptime and Support: Wix ensures your site stays online with reliable hosting and 24/7 customer support.

  • AI Capabilities: Wix's AI, also known as Wix adi, can help you create a website by learning from your input.

  • Free and Paid Options: You can start with a free site template and upgrade as needed to unlock more features to create a website that stands out.

  • Design Flexibility: The adaptability of the Wix editor ensures that regardless of the type of website you intend to create, there's an ideal template and toolset for you. The library consists of over 800 professionally designed templates catering to many industries.

  • Integrated Marketing Tools: Wix supports the drive to create a website and has inbuilt marketing tools. From email campaigns to social media integrations, Wix supports your online presence across various platforms.

  • The Ecosystem: It's worth noting that Wix offers an entire ecosystem for website owners. With the Wix App Market and Wix editor, users can find hundreds of third-party applications to extend the functionality of their Wix websites, from live chat modules to advanced analytics.

Wix's best website builder features are designed to provide everything you need to create a website. The flexibility, ease of use, and extensive website templates provided by the Wix editor make it a preferred choice for those who want a professional-looking online store, blog, or personal site without extensive technical know-how.

Choosing Wix as the Design Platform

Choosing Wix as the design platform for your website comes with both opportunities and considerations. You can build your site independently using the Wix editor or choose a third-party Wix partner like 10com, the number 1 Wix partner globally out of 44,000 Wix partners.

Going the DIY route with Wix offers the freedom to experiment with site pages and templates and the option to start for free. However, there may be limits to customization, and the do-it-yourself version may require more time and effort.

On the other hand, opting for a Wix partner provides professional assistance, ensuring that every aspect of your site—from site design to optimization for site visitors—is handled expertly. Though it involves a contract and potentially higher costs, partnering with a Wix expert can produce a more polished final product that aligns with your unique brand and goals.

In conclusion, Wix website builder is a versatile and powerful platform that can help you create an eye-catching and efficient web presence. With its rich features, support, and options to go DIY or partner with experts, Wix can cater to varied needs and budgets, setting you on the path to achieving professional results.

Whether it's a simple blog, an elaborate e-commerce site, or anything in between, Wix has the tools and resources to make site creation an achievable goal for everyone.

Transforming Businesses, one website at a time.

Website Templates: Choosing the Best Option for You

Choosing a suitable template for your website is critical in site creation, especially if your goal is to drive a personal blog or an e-commerce business. Wix offers various website templates designed to cater to multiple needs.

The proper template choice can enhance your site's visual appeal, user experience, and overall functionality. It ensures that the site's layout, color scheme, and design resonate with your brand and target audience.

However, the wrong choice of a template can have downsides. A design that doesn't align with your brand's image or fails to captivate your target audience can lead to decreased engagement and lower conversion rates. Selecting a template that complements your content and goals is essential, and not just choosing based on aesthetics alone.

At 10com, the recommendation often leans towards starting with a blank canvas rather than a pre-existing template. This approach provides more flexibility and customization, allowing for a more personalized and unique site that accurately reflects your brand or business.

Choosing professional web design assistance instead of relying on templates can significantly improve engagement, conversions, and long-term rankings. Opting for tailored designs allows for enhanced user experiences, increased credibility, and a unique online presence. Embracing expert craftsmanship ensures that your website stands out from the competition and leaves a lasting impression on visitors.

With the dynamic world of online branding, personalizing your website is paramount. Wix templates are a good starting point, but adding elements, colors, and designs that align with your brand's personality is essential.

Wix Site Builder Dashboard

The Wix Site Builder Dashboard is the command center for your website, offering a range of features and functionalities. Here's a breakdown:

1. Menus: You can easily manage your site pages through the dashboard, adding, deleting, or rearranging them as needed.

2. Apps: Wix offers a variety of apps to enhance your site's functionality, from social media integration to e-commerce solutions.

3. Domain Connectivity: Connecting your custom domain with clear instructions and support is straightforward.

4. Design Tools: Customize your site's appearance with drag-and-drop functionality, changing colors, fonts, and more.

5. SEO Management: Wix provides SEO tools to help your site rank better in search engines.

6. Analytics: Understand your site visitors' behavior with detailed analytics and reports.

7. E-commerce Tools: Manage products, track orders, and handle customer inquiries if you run an online store.

8. Blog Management: Easily add and manage blog posts, comments, and sharing features.

9. Marketing Tools: Access email marketing, social posts, and other promotional tools.

10. Security Features: Manage site security settings to protect your data and visitors.

11. Collaboration Tools: Invite team members to collaborate on the site.

12. Feedback Mechanism: You can collect and manage user feedback directly from the dashboard. It helps in refining your website based on real-time visitor experiences and preferences.

13. Media Management: Upload and manage images, videos, and other media files.

14. Customer Support: Access Wix’s help center, tutorials, and 24/7 customer support for any questions or issues.

Wix and ADI ( Wix Artificial Design Intelligence)

Wix's ADI is a revolutionary feature that uses artificial intelligence to assist in website creation. Here's how it can be utilized:

1. Ease of Use: Wix ADI simplifies design by suggesting themes, layouts, and color schemes.

2. Customization: You can further personalize these suggestions, tailoring them to your specific needs and brand.

3. Time-Saving: ADI can generate a website based on your inputs, saving valuable time.

4. Intelligent Recommendations: ADI analyzes your content and offers smart design suggestions.

5. Integration: Easily incorporate various functionalities like online booking, subscription forms, etc.

6. Optimization: ADI ensures the site is optimized for mobile devices, search engines, and user experience.

7. Constant Learning: Wix ADI continues to learn from user interactions, improving and evolving.

8. Real-Life Applications: Businesses can use ADI to create visually striking portfolios, restaurants can showcase their menus and booking options, and bloggers can have engaging layouts.

9. Support: Wix offers guidance on how to make the most out of ADI, with tutorials and customer support.

10. Accessibility: Suitable for both beginners and experienced designers, as ADI caters to various skill levels.

11. Continuous Enhancement: As the world of web design evolves, so does ADI. Frequent updates ensure that your website remains contemporary, taking cues from leading design trends.

Wix's ADI is an innovative tool that opens up a world of possibilities in website design. From small businesses to individual bloggers, it provides a streamlined and intelligent approach to creating visually appealing and functional websites.

Whether starting from a blank canvas or leveraging the vast array of templates, Wix empowers users to craft their online presence quickly and precisely, aligning with their unique goals and brand identity.

Making a Wix-Generated Website Shine

Creating a Wix website means endless possibilities to customize and make it stand out. Here's how to do it:

1. Templates and Blank Canvas: Whether you choose to start with a template or a blank canvas, Wix offers flexibility in design, allowing you to create a unique site that reflects your brand.

2. Drag-and-Drop Editor: Wix's user-friendly editor lets you quickly move elements around the page, allowing for precise customization without knowing the code.

3. App Market Integration: Add extra functionality by integrating various apps from Wix's app market. These include e-commerce, social media, booking systems, and more.

4. Custom Fonts and Colors: Align your site's aesthetics with your brand by choosing custom fonts and color schemes that resonate with your audience.

5. Mobile Optimization: Ensure your site looks and works great on mobile devices, reaching a wider audience.

6. SEO Customization: Wix allows you to tailor your SEO settings for better search engine ranking, bringing more traffic to your site.

7. Media Management: Add and customize images, videos, and other media to visually engage your site.

8. Wix Partners: For those seeking to maximize customization, a third-party Wix web design partner can provide additional expertise and options, taking your site to the next level.

9. Regular Updates and Fresh Content: Keep your site fresh and engaging by regularly updating content and design, ensuring it remains relevant and appealing.

10. User Interaction Tools: Incorporate chatbots, forums, comment sections, etc., to foster community and customer engagement.

11. Multilingual Capabilities: With Wix, you can expand your reach by creating a multilingual website. This feature allows your site to cater to a global audience, ensuring everyone can access your content in their preferred language.

Top Website Builders: Launching an Entire Website With Wix Tools

Publishing a website with Wix is a straightforward process, but some considerations must be taken into account:

1. Review Content: Ensure all text is error-free, images are correctly formatted, and links are working.

2. Check SEO Settings: Optimize meta titles, descriptions, and keywords for search engines.

3. Test User Experience: Browse the site as a visitor would, checking for usability and aesthetics on various devices.

4. Resolve Errors: If any issues come to light after launch, Wix provides tools and support to identify and fix them quickly.

Checklist Before Publishing:

  • Proofread content

  • Check links and navigation

  • Optimize images and videos

  • Verify SEO settings

  • Test on different browsers and devices

Before fully promoting your site, consider sharing it with a closed group for feedback. Their insights can help you make last-minute refinements, ensuring a seamless user experience.

Wix Website Maintenance and Periodic Updates and Editor X

Managing and maintaining a Wix website is an ongoing task, whether using a free or paid version.

1. Upgrading Plans: Upgrading to a paid plan provides additional features like a custom domain, more storage, and e-commerce capabilities.

2. Regular Updates: Consistently updating content keeps your site fresh and engaging for your visitors.

3. Security Measures: Regularly review and update security settings to protect your site and users' data.

4. Utilizing Editor X Or Wix Studio: Wix's Editor X and Wix Studio allow for more advanced design and customization, suited for professional designers or businesses seeking a high-end look.

5. Third-Party Assistance: Collaborating with a third party like 10com can bring professional insights and skills, enhancing your site's effectiveness and appearance.

6. Monitoring Performance: Track site visitors and performance through Wix's analytics tools, making informed decisions to improve engagement and conversion rates.

7. E-commerce Management: For online stores, regularly update product listings, prices, and promotional offers, ensuring a seamless shopping experience.

8. Responsive Support: Wix's support team and community forums can assist with any questions or issues.

9. Adapting to Trends: Keep an eye on web design trends and adapt your site to stay relevant and competitive.

10. Backup and Restore: Regularly back up your site with restoration plans for peace of mind. Pro-tip, duplicate your site to keep a duplicate copy in your Wix account.

11. Engaging with Communities: Wix has a vast user community. Engaging in forums and discussion groups can provide insights, troubleshooting tips, and innovative ideas to enhance your website.

The Wix platform offers robust tools for creating, customizing, and maintaining a website. Whether for a small blog or a large e-commerce site, these features cater to various needs and skill levels. By taking advantage of these tools and considering third-party assistance like 10com, you can create and manage a successful online presence that drives traffic and achieves your goals.

Wix Website Builder Review: Wix Compared to Other Website Builders

Wix is often compared to leading website builders like WordPress, Squarespace, and Shopify. Here's how it stacks up:

Wix vs. WordPress

While WordPress offers extensive customization and is favored by developers, Wix's user-friendly drag-and-drop interface makes it more accessible to beginners. Wix includes hosting and security within its packages, whereas WordPress requires separate arrangements.

Wix vs. Squarespace

Both platforms are known for their sleek designs, but Wix offers a wider variety of templates. Squarespace's editing interface may take longer to get used to, whereas Wix's intuitive editor allows quick and easy adjustments.

Wix vs. Shopify

If the primary purpose is e-commerce, Shopify offers specialized tools that cater to online stores. However, Wix provides a more versatile platform suitable for various website types, including e-commerce, and comes at a more affordable price point.

In summary, Wix is preferred for those looking for ease of use, flexibility, and affordability without technical skills. It provides a balanced solution that fits both personal and business needs.

Wix Builder Add-on

Wix offers a wide array of add-ons that enhance functionality and user experience. Some popular add-ons include:

Wix Bookings

Allows businesses to accept bookings and appointments online. It's free but offers premium features at additional costs.

Wix Stores

Essential for e-commerce, it allows you to create an online store and manage products, track orders, and accept payments. It's available with a business premium plan.

Wix Forms

It helps create custom forms like lead generation forms, quizzes, and surveys. Many features are free, with advanced options available in premium packages.

Wix Chat

This allows you to communicate with your site visitors in real-time, providing instant assistance or answering queries, which can enhance user engagement and increase conversion rates.

These add-ons integrate seamlessly with the Wix site and allow you to create more dynamic and interactive experiences for your site visitors. They cater to various needs, and their costs (if any) are often aligned with their specific features, making them accessible for different budgets.

Video and Images on Wix

Incorporating videos and images into your Wix site is a simple yet effective way to enhance the visual appeal and convey messages more effectively. Wix offers a straightforward process to add and customize visual content:


You can upload your images or choose from Wix's free library. Click the "Add" button, then "Image," and select your desired image. You can drag, resize, add filters, and link the image to other pages or sites.


Adding videos is similar to images. Click the "Add" button, then "Video." You can upload or embed your video from platforms like YouTube or Vimeo. Wix allows you to customize the video player's appearance and autoplay settings.

Wix also supports various media formats, ensuring compatibility across devices. Users can use built-in editing tools for images, enhancing their visual appeal without needing third-party applications.

These easy-to-follow steps let you creatively utilize visual content, enriching the user's experience on your Wix website.

Monetizing Your Wix Website

Monetizing your Wix website can be a lucrative way to generate revenue from your online presence. Here's how to do it:

  • Choose a Monetization Method: Decide whether you'll monetize through e-commerce, affiliate marketing, ad space, or subscriptions.

  • Select an Appropriate Plan: Wix offers various plans suitable for monetization, including business and e-commerce plans.

  • Utilize Wix Tools: Tools like Wix Stores and Wix Bookings can be instrumental in setting up monetization.

  • Monitor and Optimize: Regularly track your revenue streams, and optimize your strategies for better results.

The cost of monetizing a Wix site primarily depends on your chosen monetization method and the Wix plan. The profit potential could significantly outweigh the initial investment with an appropriate strategy.

It is essential to align the monetization strategy with your site's content and audience for optimal results. Wix's range of tools can help you find the perfect balance to maximize revenue without compromising user experience.

Other Wix Website Tools

Wix offers additional tools that empower users to create more dynamic and functional websites. Among these is Wix Code, allowing more advanced users to tweak the site's underlying code for more precise customization.

The Wix SEO Wiz is another tool that guides users in optimizing their site for search engines, providing tailored recommendations. Integrations with CRM systems, social media tools, and other marketing solutions make Wix unique and cater to various needs.

These extra tools, some free and others available at a nominal cost, further enhance the potential for building a personalized, effective site using the Wix website builder.

Wix offers regular updates and new features, ensuring your site remains cutting-edge. This ongoing commitment to innovation reinforces Wix's position as a leading choice for web development.

Wix Support Team

Wix offers an impressive support team to assist users in their website creation journey. A vast library of online resources, including tutorials and forums, provides quick answers to common queries.

Additionally, Wix offers direct support through email and scheduled call-back service for premium plan users. While the online resources are available for free, the more personalized support might require a premium subscription.

Wix's commitment to user support and the diverse ways they offer assistance reflects their dedication to providing a smooth and enjoyable website-building experience.

Another strength of Wix's support team is multilingual support, making assistance accessible to a global user base. The variety of support channels emphasizes Wix's commitment to user satisfaction.

Driving Traffic Tips

Wix simplifies the website creation process and helps drive traffic and generate sales. Here's how:

1. Utilize Wix SEO Wiz: Use the SEO Wiz tool to optimize your site for search engines, improving visibility.

2. Integrate Social Media: Link your site to social media platforms, making sharing and promoting content easier.

3. Use Wix Email Marketing: Craft and send professional emails to engage your audience and promote your content.

4. Optimize for Mobile: Ensure your site is mobile-friendly, as many users browse through mobile devices.

5. Analyze with Wix Analytics: Regularly review your site's performance using Wix Analytics and make necessary adjustments.

6. Leverage Wix Ads: If you want to invest, consider using Wix Ads to promote your site across various platforms.

These tips can significantly increase traffic to your Wix site and boost sales, making the platform an attractive option for newcomers and experienced website builders.

In addition, Wix offers extensive guides and tutorials on driving traffic, providing users with the knowledge and tools they need to succeed. Combining these resources with effective strategies can elevate your site's performance.


Here are some frequently asked questions that users often have about the Wix website builder:

Is Wix website builder free?

Yes, Wix offers a free version that allows you to create and host a website with basic features. However, premium plans are available for those seeking additional functionalities and custom domain names.

Is Wix good for building websites?

Wix is renowned for its user-friendly interface, making it ideal for beginners and professionals. It's suitable for various websites with various templates and customization options.

How much do people charge to build a Wix website?

Building a Wix website can range from free (DIY) to several thousand dollars if you hire a professional Wix partner. The cost depends on the complexity and individual designer's rates.

Is the Wix website expensive?

Wix offers various pricing plans catering to different needs. While there is a free version, premium plans provide more features and range from budget-friendly to more expensive options.

Do professional web designers use Wix?

Yes, many professional designers use Wix due to its flexibility, customization options, and efficiency in building attractive and functional websites.

Should I hire a professional to design my Wix site?

Hiring a professional can enhance the appearance and functionality of your Wix site, especially for complex projects. However, Wix's user-friendly design also allows for effective DIY options.

How much should I pay someone to build my website?

The cost of building a website varies widely depending on complexity, the designer's experience, and specific requirements. It can range from a few hundred to several thousand dollars.

Is Wix website builder safe?

Yes, Wix employs robust security measures to ensure the safety and integrity of your website, including secure hosting and regular system updates.

How many hours does it take to build a Wix website?

The amount of time it takes to build a Wix website depends on the site's size and complexity. According to 10com, the average time for creating a Wix website from scratch can vary significantly.

Let's break down the average time it generally takes to develop a custom website using Wix.

Website Size: Number of Pages

Average Hours To Complete

5 Hours

Up to 10 Hours

3-4 Page Custom Site

Up to 15 Hours

Up to 20 Hours

Up to 40 Hours

Up to 60 Hours

Is Wix Good For SEO?

Yes, Wix provides various SEO tools and features that allow users to optimize their websites for search engines, improving visibility and rankings.

How do I contact Wix customer service?

You can find comprehensive information on contacting Wix customer service in this detailed post by 10com.

What is the Wix logo maker?

The Wix Logo Maker is an online tool that allows users to design and customize logos for their brand. More information can be found in this review by 10com.

What is Wix Studio?

Wix Studio is a platform by Wix designed to support agencies and freelancers in creating and managing websites. It offers collaborative tools and tailored solutions for professionals. Learn more about it here and here.

Moreover, Wix frequently updates and expands its FAQ section in response to user inquiries and industry trends. This ongoing commitment to user education ensures that both novice and experienced users can find answers to their specific questions.

Parting Thoughts on Best Website Builder

Wix Website Builder is one of the industry's premier tools, offering many site creation, design, and maintenance options. Whether you're looking to build a personal blog, an online store, or a full-fledged e-commerce site, Wix provides the flexibility and support to make your vision a reality.

Explore Wix sites today or consider partnering with the top-rated Wix web design partner like 10com to unlock the full potential of what the best website builder can offer.

Turning your business dreams into digital reality

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