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Wix eCommerce: Your Roadmap to Exploding Traffic, Surging Sales, & Building a Thriving Online Store

Updated: Jan 18

Mastering Wix eCommerce-

Your Roadmap to Exploding Traffic, Surging Sales, and Building a Thriving Online Store

In today's digital age, driving traffic to your online store is no longer a luxury; it's a necessity. Online traffic serves as the lifeblood of an eCommerce business, directly correlating with your potential to generate sales and secure long-term customers.

A robust platform like Wix eCommerce allows you to create an aesthetically pleasing and functional online store. It provides the tools you need to increase site traffic, thereby building a sustainable online business.

Design an eCommerce Platform That Works With

Design plays an instrumental role in creating sales for any eCommerce website. A platform like Wix allows you to create your site to appeal to your target audience, utilizing an intuitive interface that makes navigation straightforward.

UX (User Experience) friendly design directly impacts your conversion rate, ensuring that once customers arrive at your store, they can easily find what they’re looking for and complete their purchases without hassles.

In addition to design, Wix eCommerce offers many built-in features that help you manage inventory, track customer behaviors, and create seamless transactions through Wix Payments.

All these functionalities are essential to create a customer-centric eCommerce business that drives sales and fosters loyalty. Wix allows you to customize your online store while ensuring it remains agile, responsive, and tailored to your business needs.

Building a Wix eCommerce Business

E-commerce is now an industry in its infancy. Statista states global retail e-commerce sales are expected to reach $5.7 trillion by 2024. As more brick-and-mortar stores transition to online platforms, the competition intensifies. That makes selecting the right eCommerce platform more critical than ever for sustaining growth and profitability.

Top Wix eCommerce Businesses Examples

Coal and Canary:

Coal and Canary-wix website

Get ready to be enthralled by Coal and Canary, one of the most vibrant examples of Wix e-commerce sites out there! Their bold color scheme and dynamic images don't just add a splash of fun to their site – they perfectly encapsulate their spirited motto, "Cheeky Candles for Playful Personalities."

But let's pause for a moment: While fun is woven into the very fabric of the Coal and Canary brand, they're absolutely serious about one aspect – nurturing a fiercely loyal customer base. Have you noticed the multiple sign-up prompts for their loyalty program and exclusive VIP email list scattered across their site? Or the dedicated page that meticulously explains their innovative "Burn + Return" scheme? This is no mere coincidence.

And here's the kicker: Their unyielding dedication to fostering customer loyalty is bearing fruit in abundance. Don't just take our word for it. Listen to founder Amanda Buhse, who proudly shares that a whopping 50% of their sales are generated by repeat customers. Now, isn't that something to marvel at?

So, if you're seeking inspiration for your own Wix e-commerce site, Coal and Canary serves as a vivid example of how to blend fun with business acumen to create a thriving online store.

Sticky Lemon:

Sticky Lemon website

Are you ready to be charmed by Sticky Lemon? This delightful brand offers the cutest accessories "for little and bigger kids with an outspoken taste in the way they look." Their motto - "quirky, colorful, bold and sunny" - isn't just a tagline. It is a vibrant reflection of their website's design, which masterfully employs color blocking, patterns, and illustrations.

Just one glance at Sticky Lemon's site and you'll be captivated by its curated, high-quality aesthetic that perfectly mirrors the enchanting children's products in their catalog. The design is not just cute; it's an artfully crafted digital representation of their brand ethos.

From color blocking that catches your eye to patterns that keep you engaged, and illustrations that bring out the child in you - every element on Sticky Lemon's site is a testament to thoughtful design and meticulous attention to detail.

So, if you're looking for inspiration in the realm of Wix ecommerce examples, Sticky Lemon stands as a shining beacon of how to effectively translate a brand's character into a captivating web design. Now, isn't that something worth marveling at? Remember, it's not just about selling products, it's about creating an experience. And boy, does Sticky Lemon know how to create a memorable one!

Seven Grams Caffé:

Are you ready to be dazzled by Seven Grams Caffé? This New York-based specialty coffee shop is so much more than just a brick-and-mortar store. It's an online haven for coffee aficionados and cookie lovers alike. In their physical locations, they serve an array of coffee drinks, teas, pastries, and light bites. But online? That's where the magic really happens. They sell their renowned cookies and the "purest, best quality, freshest coffee bean" you can get your hands on.

Now, what makes this store truly stand out from the crowd? If nothing else, it's their photography. Believe us when we say, it's nothing short of stunning. One look at the high-quality visuals of their delectable cookies, and you'll be salivating in seconds. The web design? It's as simple and elegant as can be, allowing those mouth-watering photos to take center stage with expansive, auto-scaling image blocks.

But wait, there's more! The site checks all the boxes when it comes to functionality too. It's responsive, boasts compelling product descriptions, and offers both one-time and subscription purchase options (because who wouldn't want a regular supply of those scrumptious cookies?). Plus, it has conversion-boosting features like "You May Also Like" and "Recently Viewed" sections on the product pages.

And let's not forget about the essentials. The site includes every page you'd expect from a top-notch ecommerce store - product, about, account, refund policy, shipping policy, gifting, and more.

So, there you have it, folks. Seven Grams Caffé - a shining example of how to blend aesthetic appeal with functional prowess in the world of Wix ecommerce. If that's not impressive, we don't know what is!

Celebs On Sandwiches:

Celebs On Sandwiches website

Are you ready for a truly unique Wix ecommerce example? Let's dive into the world of Celebs on Sandwiches. This isn't just an online store; it's an art project that breathes life into celebrities' illustrations on their favorite sandwiches. The mastermind behind this project? None other than artist Jeff McCarthy, who painstakingly hand-draws each illustration using ink and watercolors. And guess what? His creations are such a hit that his Instagram page has amassed over 300k followers!

Now, let's talk about the products in this store. What do visitors want to know? They're not looking for elaborate descriptions; they only care about the size and quality of the print they're buying. So, what does the site do? It keeps things simple and straightforward.

The product title is nothing more than the celebrity's name, and the description is as clear-cut as can be. For instance: "8”x10” watercolor print of Pedro Pascal on a Chilean churrasco steak sandwich. Printed on heavy weight (290 g/m²), acid-free, fine art archival paper with a lightly textured surface. Does not include frame." No fluff, no unnecessary details. Just the facts.

But there's one more feature that's paramount for a store like this - discoverability. Visitors should be able to stumble upon the perfect piece of art to buy. And boy, does Celebs on Sandwiches excel at this!

On the homepage, they've strategically placed the most popular illustrations. Need to find your favorite celeb? Just type their name into the "Search a celeb" bar and voila! And for those interested in a specific celebrity, show, or genre, they've curated separate collections. There's even a dedicated collection for The Office fans!

So, there you have it. Celebs on Sandwiches - a stellar example of how to create a unique, engaging, and user-friendly Wix ecommerce site. And remember, it's not just about selling products; it's about creating an experience. And this site? It delivers an experience like no other. Don't take our word for it; go check it out for yourself!

Wix's diverse range of functionalities makes it an ideal choice for businesses across various industries, including online stores. If you want to create or transition your eCommerce business, the platform offers comprehensive tutorials and detailed guides to smooth the setup process.

Plus, with options for free trials, you can get a hands-on feel for how Wix can work for you before making a long-term commitment.

So far, we've scratched the surface of how Wix can facilitate your eCommerce aspirations. Watch tutorials and read detailed articles on Wix's official website for further insights. You’ll find many resources to help you effectively create, manage, and scale your online business.

Fine Frenchie:

Fine Frenchie home page

Are you ready to dive into the world of Fine Frenchie? An artistic endeavor by Valeria Krasavina, this project was inspired by none other than her adorable French Bulldog, Rabby. What started as a few sketches during a break from the fashion industry has now blossomed into a vibrant, pink-filled universe where prints, scarves, coasters, and more are up for grabs.

Now, let's talk about the Wix store. It's a prime example of a paradox we often see in the ecommerce world. Ever heard the saying, "All that glitters is not gold?" Well, it rings true here. On the surface, the store is a visual treat. The high-quality photos paired with that gorgeous angel pink hue make quite an impact, but don't be fooled. Once you start exploring, you'll notice some functional hiccups.

Let's take a closer look, shall we?

For starters, you'd think clicking on the logo would take you back to the homepage, right? Nope, not here. And a search bar to help you find what you're looking for? Nonexistent. Not to mention, there are no filters or categories to aid in product discovery.

And let's not even get started on the font. The excessively curvy style they've chosen might look fancy, but legibility? That's a whole different story.

You'll also come across images that scream 'click me', but alas, they're just teasing you. And if you thought clicking the "Shop" link on the navigation bar would show you all the products, think again.

So, there you have it. Fine Frenchie - a classic case of aesthetics over functionality. It serves as a crucial reminder that a visually pleasing store doesn't necessarily equate to a well-designed one. The takeaway? Striking a balance between form and function is key in the world of ecommerce. Now, isn't that a lesson worth remembering?


UltraSmile website

Ever heard of a three-sided toothbrush? Well, let's introduce you to Ultasmile, the brand that dared to innovate and revolutionize the way we brush our teeth. Now, you might be thinking, "A three-sided toothbrush? That's new!" And you're right! It's a unique product that many users are unfamiliar with. So how does Ultasmile build trust? Let's find out!

First things first, Ultasmile understands the power of customer reviews. What better way to build trust than by showcasing real experiences from real customers? By featuring these reviews directly on their product page, they're not just showcasing their product; they're showcasing satisfied customers who've tried, tested, and loved their product. Now isn't that convincing?

But wait, there's more! Testimonials aren't just confined to the product page. Nope, they've made them a centerpiece on their homepage too. Why? Because nothing speaks louder than a happy customer.

And if you're still wondering about the merits of this one-of-a-kind product, Ultasmile has got you covered. The site features videos that highlight exactly why their three-sided toothbrush is a game-changer. Seeing is believing, after all!

So, has Ultasmile succeeded in building trust? You bet! Just look at the company's growth. From a quirky idea to a six-figure business, Ultasmile has proven that with innovation and trust-building, the sky's the limit. Now, isn't that a testament to the power of a great product and a well-designed ecommerce site? We think so!

Izzy Wheels:

Izzy Wheels landing page

Are you ready for an explosion of colors and a celebration of inclusivity? Then brace yourself for Izzy Wheels! This vibrant online store embodies a spirit of bold self-expression and inclusivity that will make your heart sing.

Who's behind this rainbow revolution, you ask? Meet the dynamic Irish sister duo, Ailbhe and Izzy Keane. They've teamed up with some of the most iconic brands on the planet - think Barbie, Disney, and Hello Kitty. Their mission? To create bright, stunning wheel covers for wheelchairs that are anything but ordinary.

Now, you might be wondering, "Do they really collaborate with these big-name brands?" Absolutely! And they're not shy about flaishing it. By showcasing these heavyweight collaborations and press mentions right on their homepage, Izzy Wheels doesn't just create buzz; they build trust. And let's face it, who wouldn't trust a brand that's caught the attention of giants like Barbie and Disney?

And can we take a moment to appreciate their brand name? Izzy Wheels—it's catchy, it's memorable, and it leaves no room for guessing what they offer. It's the perfect embodiment of their brand identity: bold, straightforward, and unapologetically proud.

So, there you have it. Izzy Wheels—a shining example of how a Wix ecommerce store can not only sell products but also champion a cause. Now, isn't that something worth celebrating? We certainly think so!

Southern Floridas Biggest Cake and Candy Expo-SOFLO


Are you ready for a sweet adventure that will make your taste buds dance and your heart flutter with joy? Buckle up, because we're diving into the world of Soflo Cake and Candy Expo - a sugary paradise that's every dessert enthusiast's dream come true!

Imagine this: An annual event that's a melting pot of cake and candy aficionados from every corner of the globe. Sounds like a dream, doesn't it? But guess what? It's as real as the tantalizing aroma of freshly baked cakes.

Now, what can you expect from this sugar-coated spectacle? Think vendors as varied as the flavors of macarons in a Parisian patisserie, classes more enlightening than the glow of a hundred birthday candles, demonstrations that are as mesmerizing as the swirls on a lollipop, and competitions as heated as a caramel sauce on a stovetop. Intrigued yet?

But wait, there's more! At the Soflo Cake and Candy Expo, you don't just get to witness the magic of baking and candy making; you get to be a part of it! Learn new techniques that will make your desserts the talk of the town, discover innovative products that will take your creations to the next level, and connect with fellow sweet-toothed souls who share your passion for all things delicious.

So, there you have it. The Soflo Cake and Candy Expo - a Wix ecommerce store that's not just about selling tickets to an event, but also about creating a community of dessert lovers. It's a testament to the power of a shared passion and the magic it can create. Now, isn't that a tale worth savoring? We certainly think so!

Must-Have eCommerce Website Features

Having the right features on your eCommerce website can make a difference in your ability to create sales and customer satisfaction. When you build your eCommerce store, the Wix store platform offers a variety of powerful eCommerce features that enhance the user experience and streamline business operations. However, the plethora of options can be overwhelming for beginners, making it easy to over-complicate the website or miss out on essential elements. The pros of a well-equipped eCommerce site are numerous—from creating improved user engagement to increased sales—while the cons often involve setup time and the learning curve for optimizing these features.

A Brand-Specific Website

A brand-specific website is vital for any eCommerce business or online store aiming for long-term success. A unique brand identity differentiates you from the competition and helps establish a connection with your customers.

Your online store reflects your brand's values, aesthetics, and messaging, creating a cohesive shopping experience. With Wix eCommerce, you can customize your site to align seamlessly with your brand, further strengthening customer loyalty and trust.

Reaching Your Target Audience

Your eCommerce website should be designed with your target audience in mind, from the products you offer to how they are displayed. Understanding your ideal customer's demographics, interests, and online behavior helps tailor the site to meet their needs.

Wix offers SEO tools to help you reach the right people at the right time, ensuring your products appear in relevant search results. Remember, driving the right traffic is just as important, if not more so, than the volume of visitors.

Use a Reliable Payment System to Build Confidence With Your Customer

A reliable and secure payment system is the backbone of any eCommerce website. Consumers need to trust that their financial information is safe when purchasing. Wix Payments provides a secure transaction platform, offering multiple payment options for customer convenience.

This trust-inducing element can significantly influence conversion rates and customer loyalty. The more comfortable customers feel about the payment process, the more likely they are to complete a purchase and return for future shopping.

Unleash the Power of Buy Now, Pay Later: Skyrocket Your Conversions and Supercharge Your Average Order Volume!

The "Buy Now, Pay Later" feature has become increasingly popular and can be a powerful tool to skyrocket conversions and boost average order volume. You're removing a major friction point in the purchasing process by offering customers the flexibility to pay for their purchases over time.

That can be particularly effective for more expensive items, where the upfront cost might be a deterrent. Wix eCommerce makes it simple to integrate this payment option, providing yet another way to cater to your customer's preferences and supercharge your sales.

Tips To Maximize Sales

Maximizing sales is the lifeblood of any eCommerce business. Whether you're a seasoned business owner or a newbie, there are always tactics you can employ to boost your revenue. Wix eCommerce lets you leverage advanced analytics and consumer behavior insights to inform your sales strategies.

These tips can significantly increase your average order and customer lifetime value, from upselling and cross-selling techniques to promotional offers.

Create a UX-Friendly Dashboard

A well-designed, user-friendly dashboard makes it easier for you to manage your online store and improves the customer experience. A complex or cluttered dashboard can hamper your ability to update inventory, process orders, or interact with customers effectively.

Wix eCommerce provides customizable, UX-friendly dashboards that streamline business operations, helping you focus more on sales and less on navigation.

Understanding How SEO Drives Traffic

Search Engine Optimization (SEO) is crucial for the visibility and success of your online store. A well-optimized eCommerce website will rank higher in search engine results, driving more organic traffic to your store.

Wix offers built-in SEO tools that guide you through optimizing your site, making it easier for potential customers to find your products online, thus increasing your chances of making a sale.

Harness the International Market

Expanding your eCommerce business to serve international markets can dramatically increase your customer base and revenue. However, going global comes with challenges like language barriers, currency conversion, and shipping logistics.

Wix eCommerce’s website provides features like multi-currency support and international shipping options, making it easier to effectively tap into the global market.

Leverage Social Media Advertising

In the digital age, social media platforms are powerful tools for reaching a wide and engaged audience. Integrating social media advertising with your Wix eCommerce platform can help you reach potential customers who spend significant time.

From targeted Facebook ads to Instagram shopping features, leveraging social media can boost brand awareness and drive traffic, increasing sales and business growth.

Incorporate Customer Reviews and Testimonials

Word-of-mouth remains an incredibly effective form of advertising, and in the eCommerce world, this translates to customer reviews and testimonials. These provide social proof, adding an extra layer of trust and encouraging new visitors to purchase.

Wix eCommerce allows you to easily add a section for customer reviews and testimonials on your product pages, boosting your store's credibility and potentially increasing conversion rates.

Optimize for Mobile Users

With the ever-increasing use of smartphones for online shopping, optimizing your eCommerce site for mobile users is no longer optional—it's a necessity. A mobile-optimized site ensures you're not losing many potential customers who prefer browsing and shopping using their mobile devices.

Wix eCommerce offers responsive design features, making your online store look and function well on screens of all sizes.

Track and Analyze User Behavior

Understanding how visitors interact with your website can offer valuable insights into what's working and what needs improvement. Wix eCommerce includes built-in analytics tools that track user behavior, from the most visited pages to the customer's journey through your sales funnel.

By analyzing this data, you can make informed decisions on optimizing your site for better user experience and higher conversions.

Utilize Email Marketing Strategies

In an age of digital noise, email marketing remains one of the most effective channels for reaching your customers directly. From welcome emails to cart abandonment reminders and seasonal promotions, strategically timed and well-crafted emails can drive significant traffic and website sales.

Wix eCommerce integrates seamlessly with various email marketing services, allowing you to build and manage your email lists, segment your audience, and send targeted campaigns. The benefit of integrating this feature is twofold: you maintain a consistent brand experience and increase opportunities for customer retention, sales growth, and opportunities to sell to a wider audience.

Benefits of Third-Party (Wix Partner) eCommerce Website Designers

For new and established businesses aiming to maximize their online presence, utilizing the expertise of a third-party website designer like 10com can be a game-changer. 10com specializes in Wix eCommerce solutions, delivering customized, high-performance websites tailored to your brand's unique needs.

This level of specialization and expertise allows for the creation of sophisticated, SEO-friendly, and highly functional eCommerce sites that draw in more visitors and convert those visitors into customers. 10com streamlines the design process, integrates complex features, and provides ongoing support, ensuring that businesses can focus on what they do best: selling their products or services.

Why Wix Works for Small and Large eCommerce Ventures

Wix eCommerce offers a scalable solution that accommodates small startups and established large-scale operations. Below are some key points that elucidate how the Wix eCommerce platform benefits businesses of all sizes:

Scalability: Easily Scale Your Business Operations as You Grow

User-Friendly Interface: Ideal for beginners, Wix offers a drag-and-drop interface that doesn't require coding knowledge.

Customization: Your Wix account’s extensive template library and customization options enable businesses to create a site that aligns perfectly with their brand.

SEO Tools: Built-in SEO features help businesses rank higher in search engine results, driving organic traffic to the store so you can sell your inventory or services to a variety of customers.

Inventory Management: An intuitive system for managing products and inventory makes it easy to track your stock, whether you have ten products or ten thousand.

Payment Solutions: With Wix Payments and integration with other payment

gateways, businesses can offer customers multiple payment options, including the increasingly popular "Buy Now, Pay Later" feature.

Multi-Channel Selling: Wix enables businesses to sell through their website, sell through social media platforms, and sell through online marketplaces, broadening their reach.

Scalability: As your business grows, Wix can grow with you. The platform offers various plans and add-ons that you can upgrade to as needed.

Mobile Optimization: Wix ensures that your eCommerce store is mobile-friendly, which is vital as much shopping is done via mobile devices.

International Selling: Wix supports multi-currency transactions and international shipping options, making it easier to scale your business globally and sell worldwide.

Robust Analytics: Data-driven insights provided by Wix help you understand customer behavior, optimize your site, and make informed business decisions.

Wix Website Builder: The Game-Changing Solution for Your Online Business – All Your Questions Answered!

Curious about Wix for eCommerce? Here are some commonly asked questions to help you decide if it's the right platform.

Why should I ditch Wix templates and start with a blank canvas for my Wix store?

Do you want your online store to be a carbon copy or a one-of-a-kind masterpiece? With over 10 million Wix sites out there, most are using one of the same 800 templates. Is that really the first impression you want to make?

A custom website is not just a trend; it's your ticket to standing out in a sea of sameness. It's about making an unforgettable first impression, skyrocketing your engagement, boosting your conversions, and acing the search game.

Isn't it time you stopped blending in and started dominating your industry? Partner with 10com today and let's create a custom website that truly reflects your brand's uniqueness. Your competitive advantage is waiting!

Is Wix any good for eCommerce?

Yes, Wix is excellent for eCommerce. It offers a user-friendly interface, robust SEO tools, and extensive customization options to help you build an effective online store to sell your inventory.

Why not use Wix for eCommerce?

While Wix is a strong contender in the eCommerce space, it might not fit some unique requirements. However, its comprehensive features make it one of the top choices for many businesses.

Should I use Shopify or Wix?

Both platforms have their merits. Shopify is an online store focused solely on eCommerce, while Wix offers broader website-building tools along with eCommerce features, making it more versatile.

Is Wix eCommerce free?

Wix offers a free plan, but to run a full-fledged eCommerce store, you'll need to upgrade to one of their premium plans, which include more features and zero Wix ads.

What is Wix eCommerce?

Wix eCommerce is a powerful platform that allows you to create and manage your own online store. With Wix eCommerce, you can build a professional website, add products, accept payments, and market your business online.

What are the benefits of using Wix eCommerce?

Wix eCommerce offers a range of powerful features and benefits for online store owners. Some of the benefits include customizable website templates, easy product management, integrated payment options, and the ability to grow your online business.

Can I use Wix eCommerce to build an online store for any type of business?

Yes, Wix eCommerce is suitable for any type of online business. Whether you sell physical products, digital goods, or services, Wix eCommerce provides the tools and features you need to create a successful online store.

How do I add products to my Wix online store?

Adding products to your Wix online store is simple. You can use the Wix Store dashboard to manage your inventory, create product galleries, and add detailed product descriptions. You can also customize your product pages to showcase your products effectively.

Can I manage my store on the go using my smartphone?

Yes, Wix offers a mobile app called the Wix Owner App. With this app, you can manage your store, add products, update inventory, and track your sales from anywhere, using your mobile device.

Can I customize the look and feel of my online store?

Absolutely! Wix eCommerce provides a range of customizable templates to choose from. These designer-made templates can be customized to match your brand and create a professional online storefront.

How do I accept payments on my Wix online store?

Wix eCommerce provides multiple payment methods for your online store. You can easily set up and accept payments through popular payment gateways like PayPal, Stripe, and more.

Can I integrate my brick-and-mortar store with my Wix online store?

Yes, Wix POS (point of sale) allows you to integrate your brick-and-mortar store with your online store. You can synchronize inventory, manage orders, and offer a seamless shopping experience for your customers, both online and offline.

How can I market my Wix eCommerce store and increase traffic to my website?

Wix offers various marketing tools and features to help you promote your online store. You can utilize SEO techniques, social media integration, email marketing, and other strategies to drive traffic and increase sales.

Scalable Wix eCommerce Solutions Parting Thoughts

In conclusion, Wix eCommerce offers a robust and user-friendly platform catering to small and large online stores. Its versatility makes it suitable for businesses that want to start small and scale up.

Essential tips for success include focusing on UX design, implementing reliable payment systems, and maximizing your SEO efforts. For those looking to take their site to the next level, partnering with a Wix web design agency like 10com can provide expert solutions tailored to your eCommerce business needs.

Unleash the Power of Professional Web Design: Elevate Your Wix eCommerce Site with 10com Today!

Ready to catapult your eCommerce business into a realm of higher sales and customer satisfaction? Trust 10com's professional website design services to overhaul your Wix eCommerce site. With their expert touch, you'll unlock new heights of functionality, aesthetics, and business success. Don't settle for less; elevate your Wix site with 10com today!


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