Wix vs Shopify: Which Is the Best Ecommerce Platform for Your Online Store?
- 10com Web Development
- Aug 18
- 13 min read
Wix vs Shopify (2025 Comparison): Which Ecommerce Platform Wins?
Building an online store requires the right website builder, and two of the biggest players in the market are Wix and Shopify. Wix is known for its simplicity and flexibility, with over two million users, making it a strong choice for small businesses.
On the other hand, Shopify powers over four million online stores, offering advanced e-commerce features specifically designed for larger businesses that require robust tools to manage complex operations and support scalable, high-volume sales.
When choosing between Wix vs Shopify, you need to consider the ease of use, pricing, and scalability. Each platform serves different business goals, so knowing which one suits your needs is essential. In this blog, we’ll compare them in-depth to help you make the best choice for your online business.
Wix vs Shopify Overview: Key Differences Explained
Wix and Shopify stand as two powerful platforms for building an online store, each serving different types of businesses. Wix is a more general website builder that offers flexible design and simplicity, while Shopify is a specialized e-commerce platform designed to support growing online businesses. Let’s discuss both in detail:
Wix Overview: Strengths, Features, and Who It’s Best For
Wix is a highly flexible website builder designed for small to medium-sized businesses looking to create an online store with ease. Its intuitive drag-and-drop editor allows users to customize their Wix website without coding skills, making it accessible to non-developers.
With the growing Wix app market and expanding eCommerce tools, users can easily add advanced functionality. While Wix's e-commerce capabilities are improving, it remains best suited for businesses seeking a balance between creative freedom, affordability, and straightforward e-commerce functionality.
Shopify Overview: Why It’s Built for Scalable Ecommerce
Shopify is a dedicated e-commerce platform tailored for businesses that prioritize online sales. It provides access to the Shopify app store and features like Shopify payments, offering a complete toolkit for running a scalable and robust Shopify store.
Designed for larger businesses, Shopify's integrations, including Shopify Analytics and Google Analytics, help store owners make data-driven decisions. With a wide selection of Shopify themes and an extensive range of Shopify e-commerce features, it is an ideal platform for those looking to expand and grow their online stores efficiently.
Wix vs Shopify Features Comparison
When choosing between Wix vs Shopify, it's essential to compare the platforms based on features that matter most to building and running an online store. Each platform excels in different areas, from ease of use to customization and e-commerce tools.
The following is the comparison of key features:
Ease of Use for Beginners and Businesses
Wix offers an intuitive website builder with drag-and-drop functionality, making it easy for beginners to create a Wix store. Its Wix editor is simple to navigate, even for users without technical skills.
On the other hand, Shopify is also beginner-friendly, but it’s built specifically for eCommerce, making it easier to manage complex online stores. While both Wix and Shopify have user-friendly interfaces, Shopify may take a slight edge for businesses focused purely on selling.
Website Design and Customization Options
Wix provides over 800 free templates, allowing users to customize their Wix website with flexibility and creativity. Its Wix templates are ideal for businesses that want design freedom without coding knowledge.
Shopify, on the other hand, offers a range of professionally designed Shopify themes, but customization might require coding for more advanced designs. Shopify's templates are more focused on eCommerce optimization, whereas Wix website design offers a wider range of freedom.
Ecommerce Tools and Selling Features
When it comes to e-commerce functionality, Shopify stands out with built-in features like multiple payment gateways, seamless Shopify payments, and an integrated shopping cart system. Additionally, the Shopify POS app is perfect for retailers who need both in-store and online solutions.
Wix e-commerce also offers solid tools, including Wix payments, but it's more suited for smaller businesses with simpler needs. Both Wix and Shopify provide robust features, but Shopify's e-commerce tools are more extensive.
App Stores and Third-Party Integrations
The Shopify App Store offers thousands of apps to enhance your store’s functionality, from marketing tools and inventory management to advanced eCommerce features like payment gateways and customer support. It caters to a wide range of businesses, making it a versatile choice for store owners.
On the other hand, the Wix App Market also provides a variety of apps, though it doesn’t match the vast selection available on Shopify. Both platforms make app integration seamless, but Shopify excels with its broader selection and industry-specific solutions.
Wix vs Shopify Pricing Plans
Choosing the right platform depends on your business needs and budget. Let’s compare both platforms’ pricing tiers to help you make the best decision.
Wix Pricing Tiers Explained
Wix offers a range of Wix plans designed for businesses of all sizes, from personal sites to large-scale online stores.
● Business Elite: $159/month – 15 collaborators, unlimited storage, advanced eCommerce functionality, free domain, advanced marketing suite, and Wix payments.
● Business: $36/month – 10 collaborators, 100 GB storage, standard marketing suite, free domain, and standard eCommerce tools.
● Core: $29/month – 5 collaborators, 50 GB storage, basic marketing suite, free domain, and basic Wix e-commerce.
● Light: $17/month – 2 collaborators, 2 GB storage, limited tools, free domain, and basic site creation.
Shopify Pricing Tiers Explained
Shopify provides pricing tiers tailored for different business sizes and offers robust features for e-commerce stores.
● Basic Shopify Plan: $29/month – For solo entrepreneurs, includes up to 10 locations, Shopify POS app, 24/7 support, and global selling options.
● Shopify Plan: $79/month – More advanced with better shipping discounts, lower transaction fees, and access to more detailed reports.
● Advanced Shopify Plan: $299/month – Features like custom reports, third-party calculated shipping, and more storage for larger e-commerce businesses.
● Shopify Lite: $5/month – Allows selling on social media platforms or existing websites without a full Shopify store.
SEO and Marketing: How Wix and Shopify Help You Get Found Online
Building an online store means more than just having a great design; it’s about being found online. Both Wix vs Shopify provide tools to help you boost visibility and market your business. Let's explore how each platform approaches search engine optimization and marketing.
Wix and Shopify SEO Tools
Wix provides a beginner-friendly SEO toolset, offering features like meta tags, alt text, and search engine optimization guides to help users improve site visibility. With the intuitive Wix editor, optimizing content for better search rankings is simple.
Shopify, on the other hand, offers advanced SEO features, including customizable URLs, built-in Google Analytics, and structured data support. These tools provide greater control, making Shopify ideal for businesses looking to enhance their search engine optimization for better visibility and performance.
Both platforms deliver solid SEO tools, but Shopify is better suited for users who need deeper control and more advanced SEO customization options for their online stores.
Marketing Tools and Automation
Wix provides a variety of marketing tools, such as email marketing, social media integrations, and promotions through the Wix app market, making it ideal for small to medium-sized businesses seeking simple, effective ways to reach customers.
Shopify goes further with features like abandoned cart recovery, automated discount codes, and seamless integration with the Shopify app store for marketing automation.
While both Shopify and Wix perform well in marketing, Shopify's comprehensive suite, including built-in analytics and campaign management, is better suited for businesses looking to scale and automate their marketing efforts.
Payment Gateways and Transaction Fees
Choosing the right platform for your online store involves considering payment options and transaction costs. Wix vs Shopify both offer multiple payment gateways, but their fees and flexibility differ. Let’s break down each platform's capabilities in detail.
Payment Gateways
Wix payments support major providers like PayPal, Stripe, and others, allowing quick and easy integration into a Wix store. It provides essential flexibility for small to medium businesses needing straightforward payment solutions.
Shopify payments, however, offers a seamless in-house solution, along with over 100 third-party gateways via the Shopify app store, making it ideal for global businesses.
Shopify stands out for lower transaction fees when using its native Shopify payments, providing a more cost-effective option for larger, scaling e-commerce stores. Both platforms offer solid flexibility, but Shopify excels in global reach.
Transaction Fees
Wix does not impose additional transaction fees when using Wix payments, making it a cost-effective solution for small businesses looking to reduce expenses. This is especially beneficial for entrepreneurs managing smaller sales volumes.
Shopify charges up to 2% in fees for third-party payment gateways unless businesses use Shopify payments, which eliminates these extra costs.
For larger businesses, Shopify's pricing plans offer lower transaction fees as sales volumes increase, making it more suitable for scaling operations. The fee reductions at higher tiers are a significant advantage for high-volume businesses.
Customer Support and Resources for Store Owners
Reliable customer support is crucial when managing an online store. Both Wix vs Shopify provide a variety of support options to help users, but their services differ slightly. Here’s how they compare.
Wix Support
Wix provides a robust range of customer support options, including 24/7 phone and email support, making it accessible for users at any time. Their extensive knowledge base includes guides, tutorials, and FAQs to help users troubleshoot common issues independently.
For premium users, Wix offers priority customer support, providing faster response times and more personalized assistance.
Whether managing a Wix website or a Wix online store, their support team is equipped to handle various technical or business-related queries, ensuring users can easily get help whenever needed. Wix also offers community forums for peer-to-peer support.
Shopify Support
Shopify offers comprehensive support, including 24/7 live chat and phone support, ensuring businesses can access help at any time. Their detailed help center provides guides, tutorials, and FAQs, making it easy for users to troubleshoot independently.
In addition, Shopify’s templates come with step-by-step instructions for easy setup, helping new users get started smoothly.
For those using the Shopify app store or managing a Shopify store, the support team is available through multiple channels, ensuring quick resolution of technical or business-related issues. Shopify’s active community forums also provide peer-to-peer assistance, enhancing the support experience.
Scalability and Growth: Which Platform Supports Long-Term Success?
For businesses looking to expand, scalability is key in choosing between Wix vs Shopify. Each platform offers different features that cater to businesses of varying sizes and growth needs. Let's explore which platform works best based on business scale and future demands.
Small vs Large Businesses
Wix is an excellent option for small businesses, startups, or solo entrepreneurs who want to create a simple yet functional online store without needing advanced technical skills. Its intuitive design, affordability, and flexibility make it a popular choice for smaller brands seeking creative control.
However, larger businesses or those looking to scale benefit more from Shopify’s e-commerce features, which are designed for handling high-volume sales, multi-channel selling, and advanced functions.
Shopify offers robust tools like Shopify payments, customizable reports, and detailed analytics, making it ideal for businesses that need advanced capabilities to grow and manage complex operations.
Scalability of Platforms
Shopify is specifically designed to support businesses as they scale, offering advanced Shopify plans with features like multi-channel selling through the Shopify app store, which allows businesses to sell on platforms like Amazon, eBay, and social media.
Shopify can seamlessly integrate with thousands of external apps, making it highly adaptable to meet growing business needs. Its ability to handle high-traffic online stores and complex operations makes it a top choice for businesses aiming for long-term growth.
While Wix provides useful tools like the Wix app market, it faces limitations when managing large-scale, high-traffic online stores. In contrast, Shopify handles growth more effectively, offering better scalability and advanced features for larger businesses.
Final Verdict: Should You Choose Wix or Shopify?
Building an online store can be a game-changer for your business, but choosing the right content management system (CMS) is crucial. The secret to success lies in understanding your specific needs and finding the right platform to match those goals.
Shopify is designed for businesses that prioritize scaling and advanced e-commerce features. Wix, on the other hand, offers flexibility and ease of use for smaller businesses or those looking for creative control.
For expert guidance on Wix website and e-commerce design, contact the team at 10com to ensure your business gets the support it needs to succeed. A member of the Wix Advisory Board, 10com is ready to help you develop effective and innovative solutions for your business’s web design and e-commerce needs.
Frequently Asked Questions About Wix vs Shopify
Choosing between Wix and Shopify often comes down to the specific needs of your business. Below are answers to the most common questions people ask when comparing these two ecommerce platforms.
Is it better to use Wix or Shopify?
Wix is better for small businesses, creative entrepreneurs, and startups that value affordability, flexibility, and easy website design. Shopify is better suited for larger businesses needing advanced ecommerce tools, scalability, and multi-channel sales.
Who uses Wix the most?
Wix is most popular with small business owners, creative professionals, service providers, and entrepreneurs who need simple, affordable websites that can also support online sales.
Is anything better than Wix?
Wix is one of the top website builders, but platforms like Shopify or WordPress may be better for specific needs. Shopify outperforms Wix for large-scale ecommerce, while WordPress excels in customization and advanced SEO.
What is Wix best for?
Wix is best for small to medium-sized businesses that want a balance of creative website design, easy customization, and affordable ecommerce tools.
What is the best ecommerce platform?
The “best” depends on your business. Shopify is often the top choice for ecommerce-focused brands scaling into large sales volumes. Wix is one of the best all-in-one website builders for smaller businesses.
How much does Shopify take per sale?
Shopify charges up to 2% in fees for third-party payment gateways. If you use Shopify Payments, those extra transaction fees are waived.
Is Wix free to sell on?
No. You can build a free Wix site, but to sell products you must be on a Business or Ecommerce plan. Wix does not add transaction fees when using Wix Payments.
How much does Wix cost?
Wix business plans range from about $17/month to $159/month depending on storage, collaborators, and ecommerce functionality.
Should I switch from Wix to Shopify?
You should switch if your business is scaling rapidly and needs advanced ecommerce features. However, if you’re a small to mid-sized business, Wix may still be the better fit.
Can I move my website from Wix to Shopify?
Yes, but the migration is manual. You’ll need to transfer products, pages, and design elements to Shopify.
What is the best ecommerce platform?
Shopify is considered the leading ecommerce-specific platform. Wix is a strong option for smaller businesses needing both a website and a shop builder.
Can I use Wix and Shopify together?
Yes. You can build your site on Wix and integrate Shopify’s checkout or use Shopify Lite for selling products directly on your Wix site.
How much does Wix cost?
Wix ecommerce plans start around $17/month, with advanced business plans reaching $159/month.
Is Shopify better than making your own website?
Yes. Shopify provides pre-built ecommerce infrastructure, payment processing, and security that would take months and thousands of dollars to custom-develop.
Should I move my website to Shopify?
Only if you plan to scale aggressively and need Shopify’s advanced ecommerce tools. Smaller businesses may benefit more from staying with Wix.
Who is Shopify’s biggest competitor?
Wix, Squarespace, WooCommerce, and BigCommerce are Shopify’s main competitors. Wix is one of the strongest for small to mid-sized businesses.
Is there a good alternative to Shopify?
Yes. Wix, Squarespace, and WooCommerce are all strong alternatives depending on your needs.
Do any big brands use Shopify?
Yes. Brands like Gymshark, Allbirds, and Kylie Cosmetics use Shopify to power their ecommerce stores.
What is the most profitable business on Shopify?
Niche DTC (direct-to-consumer) brands in beauty, fashion, and fitness are some of the most profitable Shopify businesses.
Which ecommerce platform is best?
Shopify is best for pure ecommerce. Wix is best if you want a mix of creative website design and ecommerce features.
What is Shopify’s success rate?
Industry estimates suggest about 5–10% of Shopify stores become profitable, which is higher than the average for ecommerce startups.
What is the #1 Shopify store?
Stores like Gymshark and Kylie Cosmetics are often considered top Shopify success stories.
Who is Shopify’s target audience?
Shopify targets entrepreneurs, DTC brands, and businesses selling online at scale.
Who is the biggest ecommerce platform?
Shopify and WooCommerce are the biggest ecommerce platforms. Wix is one of the fastest-growing competitors.
Which is more popular, Wix or Shopify?
Wix has more total websites overall, but Shopify has more online stores specifically.
What country buys from Shopify the most?
The United States leads in Shopify stores and sales, followed by Canada, the UK, and Australia.
What is Shopify’s niche?
Shopify specializes in ecommerce businesses of all sizes, from startups to global brands.
Which is the best provider for Shopify?
The best provider is Shopify itself, since it’s a hosted platform. You can’t self-host Shopify.
Can I move from Shopify to Wix?
Yes. Migration is possible but requires manual exporting and importing of products and content.
Can you combine Wix and Shopify?
Yes. Many businesses use Wix for design and content while integrating Shopify’s cart or buy buttons.
How do I move away from Shopify?
You’ll need to export product data, migrate content, and rebuild your design on Wix or another platform.
Can I convert my Wix website to Shopify?
Yes, but it requires manually transferring content and setting up products on Shopify.
Can I move my website from Shopify?
Yes. Shopify doesn’t lock you in, but you’ll need to manually migrate your store to another platform.
Why Businesses Trust 10com for Wix and Shopify Web Design
Choosing between Wix and Shopify is only the first step. What matters most is having the right team to design, optimize, and grow your online presence. At 10com Web Development, we’ve completed over 30,000 projects and proudly hold more than 1,500 five-star reviews. Businesses in Chicago, Fort Worth, Green Bay, and Appleton rely on us to deliver professional websites that perform.
Our team of experts specializes in Wix website design, acting as your dedicated Wix web designer for creative, SEO-optimized, and conversion-focused websites. We also work across Shopify web design and ecommerce setups, giving you the flexibility to succeed on either platform.
When you partner with 10com, you don’t just get a website you gain a competitive advantage. From SEO services and social media management to logo design and white label web design, we help your business dominate online. Don’t just take our word for it—read our 10com web development reviews and see why so many businesses trust us.
Ready to start? Explore our Wix Website Design Packages, SEO Growth Packages, Logo Design Packages, and 10com reviews to take your brand to the next level.
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