If you are a business owner, you probably recognize the need for an online presence. You may, however, be unsure as to what you need to have on the site, especially if you provide a service or product that cannot be directly purchased online. Here are 5 things that you need on your website in order to ensure that you get the most benefit from it. A Clear CTA – CTA stands for Call-to-action. In other words, you need to tell your website visitor what to do next. Let them know t
The human mind is an amazing thing and the more we learn about it, the more we realize that humans respond to certain stimuli. When it comes to a website, you can use this knowledge to your advantage. All you have to do is determine what you want your site visitors to do and then develop a web design that leads users to that end result. Here are a few tips. Prime Your Visitors for Action In this stage, you are basically conditioning your customers to take a particular action
Billions of dollars are generated each year through online stores. Are you ready to get your e-commerce site going so you can collect your portion of that enormous market? If so, you probably recognize that one of the most important factors in the success or failure of an online store is site design. Here are a few things to consider when planning your e-commerce site. Market Research First, you need to learn what your competitors are doing right so you can follow suit. You a
A slider is a great way to do everything from providing a great above the fold call to action to keeping a user on your site an extra few seconds to boost SEO. Let’s take a closer look at this trending website feature so you can determine if it is the right fit for your site. What Is a Slider? Basically, it is a slide show of images that appears on the website. Most sliders span the entire page from one side to the other. Two or more images scroll and they often feature text
We recently discussed 5 of the most important rules web designers need to live by. Here is the other half of the list. 6. Have a Call-to-Action Every page on a website should tell the visitor what to do next. For example: Order now Subscribe today Sign up for our newsletter Follow us on Facebook You get the idea. A brief phrase needs to stand out on the page and directly tell the user what action you hope they take next. This is the call-to-action (CTA), and it drives convers
We’re about to look at 3 things every web designer needs to consider when developing a site. Regardless of the purpose of the site or the industry of the business, these are universal musts for engagement and conversion. 1. Keep CTAs Above the Fold Your call to action (CTA) should be visible as soon as the website loads. That means keeping it above the fold (so your visitor doesn’t have to scroll down to see it). The problem with keeping CTAs above the fold has been the trend
The importance of a strong call-to-action (CTA) is not limited to any particular industry or niche. This is just a fraction of the text on your website, but it is some of the most important words. Why? It tells the site visitor what to do next. Consider some of the following things your CTA can encourage: Request a free quote Get a callback Sign up for our newsletter Follow us on Facebook Download our “Guide to…“ Start your free trial CTAs are a vital part of lead generation.