Updated: May 8
Imagine you have the perfect product or service to help people, but you can't seem to get sales. You have a good website, so you aren't sure what the problem is.
Even if you have a website, you might struggle to grow if you don't take advantage of social media management. The right strategy can help you get more views and traffic so that you can convert people into customers.
Keep reading to learn more.
Benefits of Daily Posting
When deciding on your social media management strategy, you may wonder if you have to post daily. While daily posting isn't necessary for success, it can help, at least in the beginning.
Posting daily allows you and your audience to connect more, which can help your presence grow. Even if you don't see an immediate increase in sales, the results may come later.
Here are some of the most significant benefits of posting to social media every day.
Increase Visibility and Engagement
The most you post, the more chances you'll have to rank in search on social or even on Google. That can help get you and your business more visibility, so you can convert more people into customers.
Depending on the platforms you use, you may be able to use hashtags to further your visibility. If a user looks through a hashtag you use, they can find more of your posts.
Or if you vary your hashtags more, users won't have to use specific tags to find your content. Your posts will show up in more places, which can help you get in front of more people and get more likes and comments.
More Brand Awareness
The goal of social media marketing may be to get customers and sales, but it can help with any stage of your sales funnel. Your social media posts are a great way to start building brand awareness.
By creating a specific post style, followers may recognize your posts without reading your username. For example, you might use the same filter or editing style for all of your photos.
Social media posts also allow new followers to get to know your business. When that happens, you'll be able to stay at the forefront of their minds, even if they aren't ready to buy yet.
More Opportunities to Rank in Search Engine Results
When posting to platforms such as Facebook, Twitter, or LinkedIn, you can include links. If you link to your website, you can give yourself backlinks and drive traffic to your site.
Those links can tell search engines that you're active online and that your site is trustworthy. After you build up social signals, you may find your website starts to rank higher in search results.
That can help you get traffic from people who don't follow you or who don't use a social network. Make sure your top posts link to your site so that you can send people to your digital marketing hub to move people through your marketing funnel.
Better Conversion Rates
Social media marketing lets you get more personal with your followers than you might on your website. If you do that, you can let people get to know you and what you do.
As your audience learns more about your business, they may start to like and trust you more. Then, you may see higher conversion rates from your social media posts.
It can take a while to see a big increase, so start conversion tracking. Over time, you may notice a trend in conversions based on your posting schedule or other aspects of social media.
Encourages Brand Loyalty
Posting regularly on platforms such as Instagram can help you attract and retain customers. By staying on top of peoples' minds with regular posts, you may be the first business they think of when they need what you sell.
Take two clothing brands, one of which has "Customer A" as a social media follower. Whenever that customer needs new clothes, they will probably start shopping from the brand they follow online.
Having a consistent posting schedule can help you build your following on various platforms. Then, you may be able to get more sales from previous customers, so you can build a loyal audience who loves what you do.
Take Advantage of GMB
Google My Business (GMB) isn't technically a social media platform, but you should utilize it. The platform lets you share your business location and hours, and your profile can show up in search results.
After setting up your profile, you can share posts regularly regarding special deals or other updates. Being active here can show Google that your business is active, which may help you show up higher in search.
That way, you can combine your SEO and social media strategies. Not many businesses use GMB, and not all of those that do have a regular posting schedule, so you can set yourself apart if you use it.
Choosing Social Media Platforms
Before you start posting to social media, you should consider which platforms to use. You can find tons of different networks, and they all have unique benefits and drawbacks.
However, the networks that work for one business might not work for yours. Not every business has to be on every platform, so you can make just about any strategy work.
Consider a few factors to decide if a platform is a good fit for you so that you don't spread yourself too thin or waste time on a platform that won't get you results.
Know Your Ideal Customer
One of the most significant things to consider is who your ideal customers are. Social media platforms target different demographics, so you want to use the platform that your audience is on.
For example, TikTok is very popular among teenagers and young adults. On the other hand, Facebook is more popular among older adults as well as some young people.
Pinterest is a great place to target women and anyone who loves doing crafts. LinkedIn is a great option if you want to offer business-to-business (B2B) services since professionals tend to use it.
Think about the type of person you want to follow you and buy from you, so you can choose a platform to reach that person.
Consider Content Types
Another thing you may want to know is the type of content you want to share on social media. If you want to create videos, YouTube, TikTok, and Instagram are great.
Instagram is also useful for posting photos, but you can't post a plain text post. Facebook, Twitter, and LinkedIn let you share text posts, but you can add media and links.
Pinterest uses vertical images, usually with links to web pages or blog posts. Knowing what type of content you want to create can help you narrow your search for the best social platforms to use.
Determine How Many Platforms
Before you create a profile on every platform that works for your audience and content, consider how many networks to use. It may seem like you should be on every website, but that requires more time and effort to grow.
At first, you can focus on one social network so that you can learn how it works and how to post to it. Once you master that platform, you can add something else.
If you hire a social media management service, you can take on more platforms.
You won't have to worry about spending your time managing the accounts, so you can use as many platforms as you want.
Keep that in mind when choosing where to set up your online presence to help grow your business.
How to Use and Post to Social Media Daily
Using social media can be difficult, especially if you're using a platform for the first time. Getting into a posting schedule may also be hard at first, but you can make it happen.
Once you get into the rhythm of social media, you can start to enjoy it more. Social media may become less of a chore and more of something you look forward to working on each day.
To get to that point, consider the following steps.
Know Your Goals
First, you should determine why you want to use social media marketing in your business. For one, you can use it to drive traffic to your website and get sales.
However, you can also use it to build brand awareness and get people to learn about you. Whatever the reason, be sure to set some goals when starting to use social media.
That will help you create posts that are in line with your goals, so you won't be posting just to post. Each post can have its own goal, so you can track the success of your social media accounts.
If your social media goals change, you can change your strategy to match. For example, you may start sharing more promotional posts if you want to drive sales rather than build awareness.
Develop a Plan
Having a goal for social media can also help you create a plan for how to use your platforms. You can determine what you'll post and when so that you can perhaps get sales during a promotional period.
A good plan can help you decide what content to post on which platforms and if you can post the same post in multiple places. Plan out your content each week or month, or create a general plan to follow.
Then, you'll know what to create and schedule each week or month. If you or your team have questions, you can refer to your social media plan to make sure you're working toward your social media goals.
Set a Budget
Whether you want to hire a social media manager or outsource the work, you should set a business budget for social media. The budget should cover anyone you need to pay for their work on your strategy.
Depending on the platforms you'll use and how, you might also want to budget for equipment. If you plan to shoot a lot of videos, include money for a good camera.
Other possible expenses include video or photo editing software and a social media scheduling tool. Setting a budget can help you plan for expenses to help improve your social media strategy now or in the future.
Create Brand Pillars
Social media management can be difficult if you don't have categories of content to share. Your brand pillars can focus on your various products or services or your company's mission.
Create two or three brand pillars that you will use to inform the topics you'll cover in your social media posts. This can help you keep from sharing content that is random and may confuse your followers.
As you brainstorm content, you can adapt your ideas to fit your pillars. When you're ready to turn an idea into a post, make sure it fits under your pillars somehow so that you can keep your social media posts clear and consistent.
You can use up to five brand pillars, but it can get a bit cluttered if you add more than three. If you can't decide which pillars to use, test out five to see which content categories get the most engagement.
Write a Good Bio
Whether you're setting up new profiles or updating existing ones, you need a good bio for your social media. You may want to write a unique bio for each platform to suit the platform and its users.
A good bio will convey the same message as other bios, but it will work well for the platform in question. For example, you may use emojis in your Instagram bio, while your LinkedIn bio would be more professional.
You might also be able to change the name in your bio, such as on Instagram. The name feature is searchable, so instead of putting your business name, fill that spot with your services or products to attract more people.
Make sure your bio covers what your business is and who you serve. Most platforms also let you link to your business website, which can help you get traffic even before you post.
Outline Your SOPs
If you won't be the one creating social posts, you may want to write some standard operating procedures (SOPs). You can list what social media management tools you want to use.
Cover your brand colors and voice so that posts don't sound like different people wrote them. This will help whoever you hire know how to create posts that meet your needs.
Also as part of your SOPs, consider how you will share large files. If you'll create the content but have someone else post it, sharing files is crucial, so consider that when developing your standard procedures.
Keep a copy of the document for yourself and send one to everyone who needs it. Then, you can make sure everyone is on the same page regarding your social media strategy.
One of the best ways to maintain a daily posting schedule is to batch everything weekly or monthly. Batching is where you sit down for an hour or so and create all of the content you need at once.
You find images you need, film videos, and write captions in a single sitting. After that, you can schedule all of the content to go to its respective social platforms at the right times.
This can save you a lot of time, especially if you need to post to different platforms at different times. You won't have to stop what you're doing just to get a post up on time.
Batching also means you can get everything done at once. If you batch for the month, you'll have a few weeks where you only have to worry about engaging and responding to messages.
Keep a List of Content Ideas
Batching is only successful if you have a lot of ideas of content to post. You should keep a list of things to post, either on paper or on your computer.
Make a list of ideas for each content pillar you create. For example, you might have a list for your services pillar, and you add the benefits of your services to that list.
Refer to your ideas whenever you're about to batch your next set of social posts. Then, you won't have to worry about not having something to post.
You can schedule time to brainstorm ideas, or you can write them down as they come to mind. Think about which works best for you and your work so that you don't have to waste time or risk running out of ideas.
Post More Casually
Depending on the platforms you use, you may not have to create full posts to share each day. Websites like Instagram, Facebook, and even Pinterest have some version of daily stories.
These are posts that last for 24 hours, and they can be more casual and off-the-cuff. For example, you may share a behind-the-scenes look with your followers to show them what you do in a day.
Stories can be a great way to post something each day without it having to be professional or planned out. You can come up with story ideas when brainstorming content, so you have ideas for what to post.
Using stories can help you connect with your audience, and you can make them interactive. For example, Instagram lets you add stickers with links, polls, questions, and more.
Make Time to Engage
When creating your social media marketing strategy, make time for engagement. You can automate and schedule a lot of things, from content creation to publishing.
However, you need to engage with people regularly to help them learn about your brand. The way you engage will depend on the platforms you use.
For example, you can go through relevant hashtags on Instagram to find your ideal clients. If you use Facebook, you might join groups related to what you offer, and you can comment on people's posts with answers to their questions.
And if you hire a social media service, consider if the company does engagement for you. Then, you won't have to make time for it, but you can still get good results.
Experiment on Social
As you get used to using social media, you should start to experiment with it. Test out sharing different types of content, such as photos, videos, and text posts.
If you use a platform like Instagram, test out different sets of hashtags to see which gets the most views and engagement. You may also want to test out different times of day for publishing posts and engaging with followers.
The right time to do all of these things can vary from platform to platform. Since LinkedIn tends to attract professionals, you may get better results by engaging during business hours.
On the other hand, people might use Instagram before or after work. You might want to post at those times to get more people to like and comment on your content.
Review Your Analytics
Once you've been using social media for about a month, go over your analytics. Most platforms will tell you which posts are getting the most activity as well as the performance of your overall account.
You can look at the most successful posts from the past month to see what you can do more of. If you use multiple networks, compare analytics for each one to see if one isn't doing as well as the others.
When looking at analytics, consider the number of link clicks you're getting to your website. You can also look at the number of messages and see what questions you're getting.
That can help you analyze which posts and platforms are working. If something isn't doing well, you can decide to change something or get rid of the strategy to get better results.
Social Media Management Made Easy
Social media management is a crucial aspect of growing your business online. But if you want to post and engage daily, it can take a lot of time away from other tasks you have.
Fortunately, you can find ways to make it work, such as batching or hiring a social media manager or company. That way, you can still grow on social media without sacrificing other parts of your business.
Do you want to learn more about social media services? Get a quote today.