Top 12 Best Social Media Management Tools of 2025 (Features, Pricing & Reviews)

Top 12 Best Social Media Management Tools of 2025

In 2025, businesses navigate a complex digital landscape where effective social media management tools are vital. Utilizing these tools enhances social media presence by streamlining content creation, scheduling posts, and managing multiple social media accounts.

Selecting the right social media management software provides teams with collaboration tools and valuable insights into social media performance. Features like scheduling posts across multiple social networks, social listening, and detailed analytics help optimize social media strategies.

Media management tools save time and improve social media efforts by consolidating tasks into a user-friendly platform. Investing in the best social media management tools empowers businesses to stay ahead in a competitive market and achieve measurable results.

How to Choose the Best Social Media Management Tool

Several key factors should guide your decision when searching for the best social media management tools. Choosing the right software can enhance your social media efforts, improve your social media performance, and streamline your social media strategy.

An effective social media management tool should offer ease of use, platform integration, analytics and reporting capabilities, scheduling and automation features, and support for team collaboration.

User-Friendly Interfaces for Faster Social Media Management

User-friendly interfaces make social media management tools accessible to everyone on your team. An intuitive design reduces the learning curve, allowing you to focus on content creation and engaging with your target audience. Look for tools that simplify media management without sacrificing functionality.

Multi-Platform Social Media Integration Tools

Managing multiple social media accounts becomes more manageable when your tool integrates with major social networks.

A good social media management platform should support all your platforms, including Facebook, Twitter, Instagram, and LinkedIn. Seamless platform integration saves time and ensures consistent messaging across all your social media channels.

Analytics & Reporting: Measure Social Media ROI

Detailed analytics provide valuable insights into your social media performance. Choose a tool with robust analytics capabilities, including social media reporting and metrics.

Access to audience insights and social media reports helps you refine your social media strategy and measure the ROI of your social media campaigns.

Scheduling & Automation for Consistent Posting

Scheduling posts in advance is essential for maintaining an active social media presence. Tools with scheduling and automation features allow you to schedule social media posts across multiple accounts and platforms. Automation can save time and ensure that your content reaches your audience optimally.

Collaboration Features for Agencies and Teams

Collaboration tools are crucial for businesses with multiple team members. A social media management tool supporting team collaboration can improve your workflow.

Features like shared calendars, task assignments, and approval processes help coordinate efforts and maintain a cohesive social media content strategy.

Top 12 Best Social Media Management Tools (Ranked & Reviewed)

Social media management tools have become essential for businesses, marketers, and creators to streamline their efforts across multiple platforms.

Whether you're looking to schedule posts, analyze performance, engage with your audience, or manage multiple accounts, the right tool can make a huge difference.

1.   Hootsuite

Hootsuite is a widely used social media management platform that offers a comprehensive suite of tools for individuals and businesses to streamline their online presence.

With a user-friendly interface and robust features, Hootsuite effectively empowers users to manage multiple social media accounts from a centralized dashboard. 

Key Features:

●     Post-scheduling: Create, schedule, and publish content across various social media platforms, optimizing your posting times to reach your target audience.  

●     Analytics: Track and analyze key metrics such as engagement, reach, and conversions to measure the effectiveness of your social media campaigns.  

●     Platform Integrations: Connect to a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, providing a unified platform for managing all your accounts. 

Advantages:

●     Social Listening

●     Content Creation

●     AI-Powered Features

Pricing Structure:

Hootsuite offers several pricing plans tailored to different needs:

●     Professional Plan: Ideal for individuals or small teams. It costs $99 monthly (or $1,188 annually if billed annually).

●     Team Plan: Designed for small to medium teams, this plan costs $249 monthly (or $2,988 annually if billed annually).

●     Enterprise Plans: Custom pricing is available for larger teams with more advanced needs, depending on the organization's specific requirements.

2.   Buffer

Buffer is a user-friendly social media management tool designed for scheduling posts, analyzing performance, and managing all your social media accounts in one place.

It's ideal for small businesses and individuals looking for simplicity without sacrificing essential features.

Key Features:

●     Post-Scheduling: Easily schedule posts across multiple social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.

●     Analytics Tools: Access basic analytics to monitor engagement, clicks, and overall social media performance.

●     Browser Extensions: Use Buffer's browser extensions to share content from anywhere.

Advantages:

●     User-Friendly Interface

●     Free Plan

●     Link Shortening

Pricing Structure:

Buffer offers several pricing plans. Each plan comes with different levels of access to Buffer's analytics and publishing tools, and all offer a 14-day free trial.

●     Free Plan: Manage up to 3 social accounts with a limit of 10 scheduled posts per channel. This plan is ideal for individuals or very small teams starting.

●     Essentials Plan: Priced at $5 per month per social channel or $5 per channel if paid annually. It includes unlimited scheduled posts, AI assistant tools for content generation, and advanced analytics.

●     Team Plan: This plan costs $10 per month per channel or $10 per channel when billed annually. It adds features for team collaboration, including draft approvals and access for multiple users.

3.   Sprout Social

Sprout Social is a comprehensive social media management platform for businesses seeking advanced features and robust analytics. It's designed to enhance social media efforts through in-depth insights and team collaboration.

Key Features:

●     Scheduling Posts: Schedule and publish posts across multiple social media channels with an intuitive calendar view.

●     Detailed Analytics: Access extensive analytics and reporting tools to gain valuable insights into audience behavior and campaign performance.

●     Social Listening: Monitor brand mentions and industry trends to inform your social media strategy.

Advantages:

●     Advanced Reporting Tools

●     Team Collaboration

●     Chatbot Integration

Pricing Structure:

Sprout Social offers several pricing plans based on the needs of individuals and businesses. All plans offer a 30-day free trial to test the platform.

●     Standard Plan: Priced at $249 per user per month when billed monthly or $199 per user per month if billed annually. It includes five social profiles, a smart inbox, and real-time monitoring.

●     Professional Plan: This plan costs $399 per user per month (monthly) or $299 per user per month (annually). It offers unlimited social profiles, advanced reporting, and competitive analysis tools.

●     Advanced Plan: Priced at $499 per user per month (monthly) or $399 per user per month (annually). This plan adds message spike alerts, chatbots, and automated workflows.

●     Enterprise Plan: Custom pricing for organizations with large-scale social media operations. It includes tailored solutions and 24/5 prioritized customer support.

4.   Zoho Social

Zoho Social is part of the Zoho suite of business applications. It offers a robust social media management tool that integrates seamlessly with other Zoho products.

Key Features

●     Scheduling and Automation: Schedule posts for multiple social media accounts, including Facebook, Twitter, and LinkedIn.

●     Social Listening: Monitor keywords, mentions, and hashtags relevant to your brand.

●     CRM Integration: Direct integration with Zoho CRM to align sales and social media strategies.

Advantages:

●     Custom Dashboards

●     Collaboration Tools

●     Affordable Pricing

Pricing Structure:

Zoho Social offers three pricing plans. All plans include 24/5 email support and allow integration with social media platforms like Facebook, LinkedIn, Instagram, Twitter (X), Pinterest, Google My Business, and more.

●     Standard Plan: This plan costs $15 per month. It allows you to manage one brand with up to 10 social media channels and provides access for one team member.

●     Professional Plan: The professional plan is $40 per month. It supports one brand with up to 10 social media channels.

●     Premium Plan: Premium Plan is available for $65 per month. It allows you to manage one brand with up to 11 social media channels.

5.   Sendible

Sendible is a robust social media management platform for agencies and businesses managing multiple clients or brands.

Key Features:

●     Multi-Account Management: Handle multiple social media accounts and brands from a single dashboard.

●     Content Scheduling: Schedule social media posts with a drag-and-drop calendar.

●     Content Suggestions: Receive content recommendations based on your industry and audience.

Advantages:

●     White-Label Solutions

●     Client Management Tools

●     Integrations

Pricing Structure:

Sendible offers four different pricing plans to accommodate various business sizes and needs. Each plan includes a 14-day free trial, requires no credit card, and can be canceled anytime.

●     Creator Plan: This plan is $25 per month when billed annually and is ideal for freelancers, creators, or small businesses.

●     Traction Plan: This plan costs $76 monthly when billed yearly and is tailored for businesses with less than five employees.

●     Scale Plan: Available for $170 per month when billed yearly, this plan caters to small businesses that require advanced productivity tools.

●     Advanced Plan: This plan costs $204 monthly (billed yearly) and is designed for growing businesses, agencies, and resellers.

6.   Later

Later is a visual social media scheduling tool primarily focused on Instagram but also supports other platforms like Facebook, Twitter, and Pinterest.

Key Features

●     Visual Content Calendar: Plan and schedule posts using a drag-and-drop interface emphasizing visual content.

●     Media Library: Store and organize your visual assets for easy access.

●     Analytics Tools: Monitor engagement rates, follower growth, and optimal posting times.

Advantages:

●     Linkin.bio

●     User-Friendly Design

●     Hashtag Suggestions

Pricing Structure:

Later offers several pricing plans tailored to different user needs. All plans come with a 14-day free trial, allowing users to explore Later’s features before committing.

●     Free Plan: This is a great entry-level option, allowing users to manage one social set. It offers basic features like post-scheduling and limited analytics.

●     Starter Plan: Priced at $25 per month when billed annually, it supports one user and one social set.

●     Growth Plan: This plan costs $45 per month and is billed annually; it is designed for small teams with three users.

●     Advanced Plan: Priced at $80 monthly when billed annually, this plan supports six users and six social sets.

7.   Loomly

Loomly is a brand success platform streamlining content creation, scheduling, and collaboration for marketing teams.

Key Features:

●     Content Creation: Offers post ideas and optimization tips to enhance your content.

●     Scheduling Posts: Schedule content across multiple social media channels.

●     Collaboration Tools: Manage workflows with approval processes, comments, and version control.

Advantages:

●     Content Library

●     Audience Targeting

●     Integration

Pricing Structure:

Loomly offers four pricing plans. Each plan includes a 15-day free trial, which allows users to explore the platform's features before committing.

●     Base Plan: This plan is priced at $32 monthly (billed annually at $384) and includes access for two users and up to 10 social media accounts.

●     Standard Plan: This plan costs $60 monthly (billed annually at $720) and supports six users and 20 social media accounts.

●     Advanced Plan: Priced at $131 monthly (billed annually at $1,572). It allows 14 users and 35 social media accounts.

●     Premium Plan: This plan costs $277 monthly (billed annually at $3,324) and is designed for larger teams.

8.   Agorapulse

Agorapulse is a comprehensive social media management tool offering scheduling, monitoring, and reporting features suitable for businesses of all sizes.

Key Features:

●     Unified Inbox: Manage all social media interactions from a single inbox.

●     Social Listening: Monitor brand mentions and industry keywords.

●     Reporting Tools: Generate detailed analytics reports to measure social media ROI.

Advantages:

●     Competitor Analysis

●     Team Collaboration

●     Flexible Scheduling

Pricing Structure:

Agorapulse offers several pricing plans to suit different user needs. All plans include a 30-day free trial with no credit card required.

●     Standard Plan: Priced at $49 per user per month when billed annually, this plan includes access to 10 social profiles. If you need more profiles, they can be added for an additional $10 per monthly profile.

●     Professional Plan: Available for $79 per user per month, this plan also supports ten social profiles.

●     Advanced Plan: This plan costs $119 per user per month when billed annually. It includes ten social profiles.

●     Custom Plan: A custom plan can be arranged for businesses with specific needs.

9.   SocialPilot

SocialPilot is an affordable social media management tool for agencies and small businesses.

Key Features:

●     Bulk Scheduling: Upload and schedule multiple posts at once.

●     Client Management: Manage multiple clients with dedicated access.

●     Content Suggestions: Discover and share popular content relevant to your industry.

Advantages:

●     Unlimited Scheduling

●     Collaboration Tools

●     Cost-Effective

Pricing Structure:

Social Pilot’s pricing offers different features based on the size and needs of the team or agency managing social media accounts.

●     Professional Plan: This plan is billed monthly and costs $30. It includes ten social media accounts and is suitable for one user.

●     Small Team Plan: Priced at $50 per month, billed monthly. This plan supports 20 social media accounts and allows access to three users.

●     Agency Plan: This plan costs $100 monthly and is billed monthly. It supports up to 30 social media accounts.

●     Agency+ Plan: Available for $200 per month, billed monthly. This plan includes 50 social media accounts, unlimited users, and white-label features.

10.                CoSchedule

CoSchedule is a marketing management platform that combines social media scheduling with broader marketing project management.

Key Features:

●     Marketing Calendar: A unified calendar to plan all marketing activities, including social media.

●     Team Collaboration: Coordinate tasks and projects across your marketing team.

●     Integrations: Connect with tools like WordPress, Google Analytics, and Mailchimp.

Advantages:

●     Workflow Management

●     ReQueue Feature

●     Content Organization

Pricing Structure:

CoSchedule offers several pricing plans tailored to different needs:

●     Free Calendar: This plan costs nothing, provides a $0 subscription fee, and remains free forever. It is tailored for individuals who need basic social publishing and includes access for one user.

●     Social Calendar: Priced at $19 per user per month when billed annually. It allows up to three user seats and is designed for individuals or small teams.

●     Agency Calendar: This plan is available for $49 per user per month when billed annually. It allows up to three user seats.

●     Content Calendar: The plan does not have a listed price; users can contact the sales team for a custom quote.

11.                Crowdfire

Crowdfire is a social media management tool that helps businesses discover and share content, schedule posts, and manage multiple social media profiles.

Key Features:

●     Content Curation: Find relevant articles and images to share with your audience.

●     Post Scheduling: Plan and automate posts across various platforms.

●     Hashtag Recommendations: Get suggestions for hashtags to increase visibility.

Advantages:

●     Auto Customization

●     Competitor Analysis

●     Affordable Plans

Pricing Structure:

Crowdfire offers four main pricing plans:

●     Free Plan: You can manage up to 3 social accounts and schedule 10 posts per account.

●     Plus Plan: Priced at $9.99 per month, ideal for solo entrepreneurs and small businesses.

●     Premium Plan: Costs $49.99 per month. This plan supports ten social accounts and includes features like competitor analysis for two competitors and up to 15 RSS feeds.

●     VIP Plan: Available at $99.99 per month. This plan is suitable for agencies and larger businesses.

12.                MeetEdgar

MeetEdgar is a unique social media management tool that automates content recycling to keep your social media channels active.

Key Features:

●     Automated Scheduling: Continuously share content from your library without manual intervention.

●     Content Categorization: Organize posts into categories for targeted scheduling.

●     Unlimited Content Library: Store as much content as you need for recycling.

Advantages:

●     Content Recycling

●     Simplified Interface

●     Weekly Reports

Pricing Structure:

MeetEdgar offers two main pricing plans:

1. Eddie Plan: This plan costs $29.99 per month, or $299 annually (which saves you 17%). It is ideal for freelancers and small businesses.

2. Edgar Plan: This plan costs $49.99 per month or $499 annually (a savings of 17%). It suits larger teams or small businesses managing multiple social profiles.

Final Thoughts: Which Social Media Management Tool Is Right for You?

Social media management tools have become indispensable for businesses aiming to enhance their social media presence and streamline media management.

These tools save time and improve social media performance across multiple social networks by leveraging features like scheduling posts, detailed analytics, and team collaboration.

Exploring different social media management tools allows you to find the one that best fits your social media strategy and business needs.

For professional assistance in elevating your social media marketing, consider 10com's Social Media Marketing Services. Their expertise can help you navigate the complexities of social media and maximize your online impact.

Frequently Asked Questions About Social Media Management Tools

Before choosing the right social media management software, many businesses have similar questions. Here are the most common ones:

What is the best social media management tool in 2025?

The best social media management tool in 2025 depends on your needs. Hootsuite and Sprout Social are top choices for enterprises, while Buffer and SocialPilot are cost-effective options for small businesses.

Which social media scheduling tool works best with Wix websites?

Tools like Buffer and Later integrate smoothly with Wix, allowing you to schedule posts, track performance, and align your website content with social media campaigns.

How do social media management tools help with SEO?

By driving engagement, increasing brand visibility, and supporting consistent content distribution, social media management tools indirectly boost SEO performance.

Are there free social media management tools for small businesses?

Yes. Buffer, Later, and Crowdfire all offer free plans with limited features that are ideal for freelancers or startups.

What features should I look for in social media management software?

Key features include scheduling automation, analytics dashboards, platform integration, and collaboration tools.

Can I manage multiple social media accounts with one tool?

Yes. Most leading platforms, such as Hootsuite, Sprout Social, and Sendible, allow you to manage multiple accounts from a single dashboard.

How does 10com help businesses with social media management?

10com offers done-for-you social media management services, including scheduling, engagement, and analytics, tailored to maximize ROI for businesses of any size.

Why Businesses Choose 10com for Social Media & Web Success

At 10com, we’ve helped thousands of businesses dominate online with powerful Wix web design, professional logo design, and full-service social media management. Whether you’re in Chicago, Fort Worth, Green Bay, or Appleton, our award-winning team builds digital strategies that get results.

With over 1,500 five-star 10com reviews, our reputation speaks for itself. We don’t just design — we create growth engines. From a Wix web designer who understands branding to advanced SEO services that drive visibility, every project is built for measurable success.

If you’re ready to streamline your brand’s social media, connect with the #1 Wix design partner and explore our white label social media reseller program to expand your own offerings. Learn why businesses trust 10com — read our 10com case studies and see the results for yourself.