How a White Label Reseller Program Can Make You More Money the Easy Way
Updated: Oct 16, 2022
If you've been in business for any amount of time, you've probably heard some daunting statistics such as only half will survive to the third or fourth year. You might not have heard that of those that fail, 82% do so because of a lack of cash flow.
But how can you add cash flow without committing to more resources that you might not have? The answer is to use a white label reseller program.
Don't worry if you're not sure what that is or how your business can benefit from white label services. Keep reading to learn everything you need to scale your business without increasing your current overhead.
What Is a White Label Reseller?
As you grow your business, you've likely heard the term white label reselling as a way to make great money. But it can be difficult to figure out exactly what it is because of its behind-the-scenes nature. The term white label refers to the idea of putting a blank label on your product or reselling another agency's services under your brand.
But why would a company want to do that? Simply put, there are plenty of business owners who love creating the service or product but don't want to build the arm of their business that requires building a customer list, selling the service, and then offering customer service after the sale.
Since they want to focus their business efforts on creating, you can benefit by doing the rest of the work they don't want to do. And, if you already have a business with a customer list, then you're ahead of the game.
This is the foundation of creating a white label reseller program. You incorporate the service that a white label agency creates and sell it to your customers with your label or brand on it. As you will see in the rest of the article, there are many benefits to adding this service line into your business and several options to choose from.
Benefits of Choosing White-Label Instead of In-House
White label reselling is fueling the growth of businesses around the world, from startups to agencies; everyone can benefit from this business model. Here are a few benefits your business could see from choosing to use a white label reseller.
1. Scale Your Business to the Next Level
Many companies say they want to scale. However, most haven't put in the time and effort to expand on their plan to scale. At its base, scaling means you can increase your profits tomorrow using your current capacity and production levels you use today.
If you were to grow your customer base by 100 new clients tomorrow, would you have to increase your hours or hire someone new? Then you're not ready to scale.
However, with white label reselling, you could expand your customer base, as well as the services you offer, without needing to increase capacity in your business.
2. Offers a New Solution to Existing Customers
When you focus on offering new solutions to your existing customers, you can improve retention and increase each client's overall customer lifetime value.
As mentioned, you can benefit from white labeling by offering a new solution to your existing customer base. This is the best way to grow your business as you don't have to add any new marketing to your current business. And you can grow your product line without adding new production capacity.
The best place to start is to talk with your current customers. What additional service would they benefit from that aligns with your current business model? Then it's time to find the solution that will benefit your customers without increasing your own work levels.
The white label business model allows you to increase sales without also increasing the amount of work you need to do. You get market-ready solutions from an expert that you can resell to your customers at a profit. This is the best way to scale your business.
3. Stay in Your Lane
This benefit can seem intangible and hard to quantify. However, when you can focus on what you're good at doing, you will grow your business faster. If you're great at SEO strategy but not writing content, you need to hire white label content writers. And if you're great at graphic design but not coding, then you could benefit from working with a white label web developer.
Find what you're good at, and then outsource the rest. And with white-label reselling, your clients won't have to worry about working with other vendors. You will remain the key point person that they work with each day.
Who Can Benefit From a White-Label Reseller Program?
The better question might be, who doesn't benefit? In the white label reselling business model, everyone can come out feeling like a winner.
The white label agency gets to work in their zone of genius creating the product or service. The customer gets the right solution for their problem without having to find a new vendor. And the middleman gets to do what they do best, finding and working with customers, providing amazing customer service, and closing more deals.
If you love working with people and finding the right solution to their problems, you can benefit from white label services. Each time you close a new deal, you won't have to worry about finding the time to deliver the service. Instead, you will work with your vendor to get the best product for your customers.
From the start-up solopreneur to the full-scale agency, every business can benefit from adding white label products or services to their business model. If you're ready to grow your business without having to increase overhead and fulfill your orders in-house, then you can benefit from white label reselling.
Options to Scale Your Business
As the white label reselling business model grows in popularity, the options are becoming endless. If there is a service that you want to offer your customers, there is likely a white-label agency ready to work with you.
Once you've talked with your current customer or your target audience, if you're just starting, then it's time to determine how you can get the best service to your customers. Here is a shortlist of examples to show you what's possible.
White Label Web Design Reseller
Many content marketers might hear from their customers that they need help with their website. But learning web development can take years of study and learning. If you don't want to take the time and effort to learn web development but want to expand your business, you should work with a reseller.
Experts in web design can design, manage, and even host your client's sites without your clients ever knowing. Everything is delivered to you with the ability to add your logo and branding before you deliver to your customers. You get to benefit from someone else's expertise, and your clients can benefit from getting what they need to grow their business too.
White Label Content Writing and SEO Services
There's no question that content creation is a growing field in the digital marketing industry. But you don't have time to create all the content you need to reach your audience. This is where white label content writing can come into play.
From blog content to email content and white papers to social media, the amount of content each business needs to create each day is staggering. Don't try to do it all yourself. Work with an expert who can deliver quality content promptly so you can spend your time building your customer list and growing your business.
Additionally, you might have clients who would like to hire you to provide them with a stellar SEO strategy. But if you don't have the time or background to offer this it can be intimidating. When you work with a firm such as 10com, we can create the strategy for you and deliver it without any branding on it so you can add your logo and branding before sending it on to your customers.
White Label Graphic Design Reseller
Perhaps you are great at creating websites and writing content, but you lack the professional graphic design skills your customers need. Wouldn't it be great if you could raise your rates simply by offering professional-quality graphics to your package?
Up until now, that was only a hypothetical possibility. But when you consider the white label option, you open the door to adding this level of service without going through the years of training necessary.