We recently discussed 5 of the most important rules web designers need to live by. Here is the other half of the list. 6. Have a Call-to-Action Every page on a website should tell the visitor what to do next. For example: Order now Subscribe today Sign up for our newsletter Follow us on Facebook You get the idea. A brief phrase needs to stand out on the page and directly tell the user what action you hope they take next. This is the call-to-action (CTA), and it drives convers