In 2018 in the United States alone there were more than 23 million web developers and designers. This number keeps increasing along with the number of websites created. But are website designers worth it to make a good website?
If you have a website or are thinking about creating one for your brand, this is an important question. While it's cheaper to avoid hiring people to work on your website, could your website be a success without professional web design?
Through this article, you will discover what a professional website designer can do to polish and improve your website. By the end, you'll be able to decide for yourself if a web designer is what your website needs.
Without wasting any more time, let's get right into it.
Great First Impression
No doubt at some point you've stumbled across a poorly designed website that hasn't updated since 2009 and immediately clicked off. Why did you click off? Was it because the website was ugly, or was it because the site was hard to navigate, jumbled, and confusing?
This is an ideal example of how poor web design can ruin your website's chances of connecting with the public. No one wants to struggle to understand a website or rummage through it to find what they're looking for. Ease of use is extremely important when it comes to good web design.
A professional website design company is meant to target these issues. By having not only a visually appealing but also a functionally appealing website, your site is much more likely to attract and maintain traffic. This is because, as soon as someone clicks on your site, they can see that the site is modern, organized, and easy to understand.
By creating a website yourself, especially if you have limited web design experience, can be detrimental. The result is often amateurish and can lead viewers to believe that your website may not be reputable.
Improve Your Site’s SEO With Website Designers
If you're remotely familiar with how websites work, you know that SEO is one of the most important factors in determining a website's success. Without good SEO, your website is doomed to sink to the bottom of every search engine's list, never to be seen again. This is where website designers can come in to help.
Web design is more than visuals. It also focuses on improving your website's loading time, structure, navigation, and how accessible it is from other devices such as mobile. By having a website designer improve on these qualities, your website is sure to move up in SEO rankings.
Establish Your Brand
If you have a brand, you don't want people confusing it with other brands, do you? Luckily, a website designer can help you make sure your brand has a solid foundation to take off.
By having a professionally designed website, you can focus on telling your brand's story and purpose without your credibility being doubted. This can ensure that no one is confused about what your brand represents. It can also help with making sure that your brand is unique and not trampled by the competition.
When your brand stands out and is more memorable than the average website, you'll find that your website will have much more success. More than that, it helps with the trustworthiness and credibility of your brand. When viewers view your brand as reliable, they will be much more comfortable when doing business with you.
Professional Web Design Can Save You Money
How can you save money when you're hiring someone to help you with your website? Believe it or not, when you hire the best website design professional for you, you can save big on your time and money. This is because you won't constantly be struggling and wasting your time working on your DIY-style website.
With a professional designer, you don't have to worry about your site's design. This allows you to have time to focus on growing other aspects of your business.
More than that, a website designer, as mentioned previously, will know how to increase traffic to your site through SEO and other methods. By having a great flow of traffic to your website, you'll get business, and through business, you'll get paid.
This is because the traffic you're receiving won't just come and go. With attractive web design, you're far more likely to keep your visitors rather than watching them disappear into cyberspace. Isn't that worth the price of hiring a website designer?
Give Your Competitors Something to Worry About
The goal of owning a successful website is not to be intimidated by your competitors but to have your competitors be intimidated by you. This has no chance of happening if you have a poorly designed website that no one wants to look at.
A professional website designer can make sure that you're always ahead of the competition. This is done by ensuring your website keeps up with the latest trends and cutting-edge design. As mentioned before, no one wants to pay any attention to a website that hasn't been updated in years.
As long as your website is modern and in great shape, you'll be able to keep up with your competition without any worries of falling behind.
Are Website Designers Worth It?
Now that you know what website designers can do, you know what the difference is between creating a website on your own and letting a professional do it for you. You also know about the detriments of DIYing your website compared to the benefits of quality web design.
Website designers can give viewers a great first impression of your website, improve your website's SEO rankings, establish your brand, save you money, and keep your competitors on edge.
Are you finally itching to work with a professional web designer? Check out our page to learn more.