We Don’t Optimize for "Average." Average Is a Death Sentence.
- 10com Web Development
- 1 day ago
- 5 min read
Updated: 4 hours ago
In a crowded market, blending in is the fastest way to go out of business.
The digital landscape is a sea of sameness. It is filled with businesses using the same templates, the same stock photos, and the same "safe" layouts as their competitors. They look average. They sound average. And consequently, their revenue is average.
At 10com, we do not build "average." We view "average" as a contagion.
We don’t build websites to help you participate in the market. We build them to help you dominate it.
The "Blank Canvas" Standard: Identity Is Not a Commodity
Most agencies and freelancers operate like assembly lines. They take your logo, paste it into a pre-made template, change the colors, and invoice you. They are selling you a shell.
We operate differently. We believe a website should be as unique as a fingerprint.
Just as no two irises are identical, no two businesses are identical. Your brand has a unique DNA, a unique value proposition, and a unique way of solving problems. If your website looks like everyone else’s, you have already failed the first test of marketing: Differentiation.
At 10com, every project starts with a Blank Canvas.
We do not drag-and-drop your future into a $50 theme.
We architect the user experience from scratch. We don't chase trends, we set the standard.
We design for the specific psychology of your customer, not a generic placeholder.
The Wix Legend Trap: Why Average Thinking Creates Average Results
There is a segment of the industry that brags about being a "Wix Legend." They wear the badge like a medal of honor.
Here is the reality. "Legend" status is achieved with roughly 50 completed websites.
To a freelancer or a small agency, 50 sites might feel like a career. To us, that is a Tuesday.
This reveals a massive gap in mentality. When an agency brags about completing a few hundred projects, they are showing you their ceiling. They are revealing that they think small. And if they think small for themselves, they will think small for you.
You produce after your kind.
A designer with an average portfolio, an average web presence, and average sales volume can only produce average results. They cannot give you what they do not have.
We have completed over 10,000 Wix websites and 30,000 total websites completed across all relevant platforms. We don't brag about the minimum requirement. We operate at a level of dominance that average agencies cannot even comprehend.
The "Average" Agency Begs. We Select.
An average agency operates out of desperation. They check for a pulse and a credit card. If you have both, you are hired. They cannot afford to turn down work because they are living project-to-project.
We are selective by design.
We do not work with just anyone. We partner with agencies, media groups, and entrepreneurs who are ready to dominate. Working with massive media conglomerates, NBA superstars, and celebrity icons is not a "lucky break" for us; it is an average day.
Because we are the standard, we protect our ecosystem. We choose our partners as carefully as they choose us. If an agency works with everyone, they specialize in nothing. We specialize in the elite.
Wix SEO Is Strategy, Not a "Green Checkmark"
To an average designer, SEO means opening the "Wix SEO Wizard," checking three boxes, and calling it a day. They think because a light turned green, the job is done.
That is not SEO. That is data entry.
Real domination requires sustainable, search-first tactics that go far beyond a checklist. It requires content that walks, talks, and sells—copy that is structured for search visibility but written for human conversion.
We don't just optimize for a keyword; we build a revenue engine. We leverage high-level strategy to ensure you dominate local, national, and global search results. While amateurs are celebrating a green checkmark, our clients are celebrating market share.
The Receipts: Proof of the "Exceptional"
How do we know our "Blank Canvas" approach works? Because the market and the platforms themselves validate it with data.
The Volume Paradox: Freelancers use templates and AI because they are slow. They need shortcuts to survive. 10com executes 30,000+ projects starting from a blank canvas every single time. We do the "hard work" of custom design at a scale that runs circles around the agencies taking shortcuts.
The White Label Profit Multiplier: For the projects we work on with our White Label Partners, we see a 43.8% increase in upgrades from entry-level requests to full branding and web ecosystems. This turns small projects into major revenue events for your agency while creating a superior client experience. By maximizing these opportunities, we ensure you don't lose market share to competitors offering "all-in-one" solutions.
The "Winner" Standard: When Wix runs global contests promising a "dream website" to the winner, they hire 10com to build it. They don't use their own templates. They use us. They know that a "prize" must be exceptional, and only a custom human-built can deliver that level of prestige.
Design Is Not Art. It Is Warfare.
We do not design for "pretty." We design for control. We don't hope for results; we execute them by engineering the user path.
An effective website acts like your best salesperson. One that never sleeps, never takes a break, and never misses a pitch. We leverage tactical design to control the conversation.
The First Impression: We have milliseconds to capture attention. We use high-impact visuals to stop the scroll and force engagement.
The Path of Least Resistance: We guide the user’s eye strategically through the conversion funnel. We don't hope they find the "Buy" button. We make it inevitable.
The Engagement Signal: Google ranks sites based on user behavior. If your site is boring or average, users bounce. If your site is engaging, users stay. Boring design kills SEO.
The 10com Standard
There is nothing wrong with driving a Toyota Camry. It’s reliable. It’s safe. It’s average. But you don’t stare at a Camry when it drives by. You stare at a Ferrari.
We build the Ferrari.
If you want to blend in, use a template. If you want to stand out, hire 10com.
Average is a death sentence. We are the cure.
FAQs: The Cost of "Average" Web Design
Who is the number one Wix Partner?
10com is widely recognized as the number one Wix Partner globally. With over a decade of experience and 10,000+ Wix websites completed, we operate at the highest volume in the ecosystem.
Why are templates considered average?
Templates are inefficient because they force a business to fit into a pre-made box rather than a custom strategy. They fail to differentiate the brand and do not empower the client to manage their site easily as business needs evolve.
How does 10com empower clients compared to average designers?
Average designers often hold clients hostage with complex code or proprietary systems. 10com builds for empowerment, not dependency. We deliver custom assets on user-friendly platforms like Wix, giving you full control and ownership.
How does 10com help White Label Partners make more money?
We act as a profit multiplier. Internal data confirms we generate a 43.8% upsell rate on projects, helping partners maximize opportunities and capture revenue they would otherwise lose to competitors.
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