It’s All a Numbers Game: The Ultimate Website Design Statistics 2022
When planning the design of our website, there are several factors you’ll need to consider. Who will see it? What kind of theme would appeal to my target audience? What will they do on my website, and how can I make it easier? It may sound like a lot, but you can make more informed decisions if you know the numbers. The hard data will tell you what customers want and what your priorities should be.
At 10com Web Development, we’ve shared some of the most significant and influential statistics to help you understand the current trends in web design. That way, you can focus on creating designs that will maximize conversions, and by extension, your revenue.
General Website Statistics
1. 59% of the population is online: Yep. More than half the world is online right now—that’s around 4.66 billion people. People go online to find answers to their questions, connect with loved ones, find solutions, and purchase products all in the comfort of their homes.
2. 92.6% of people who go online use their phones to access the web. The convenience of smartphones has made it easier to access the web versus clunky, immobile desktops. That’s why it’s essential for a website to have a design optimized for mobile.
3. People spend 6 hours and 54 minutes daily time online. Most of us are taking up almost a third of our day online, with 3 hours and 39 minutes on mobile. Still, what people do online isn’t easy to determine. The choices are endless, with many social media, video streaming, and shopping websites available.
4. 1.9 billion websites exist: That’s a whopping number—almost a website for every four people in the world. This large number makes search engine rankings essential. That way, your target audience will find you amidst the ocean of other sites.
5. You wouldn’t believe it, but 73% of consumers trust information from business sites more than other sources. They still look up reviews on Google and social media platforms for products, but they don’t really double-check what they see on a brand’s website. So it’s essential to write content and include design elements they can trust.
Website Design Statistics
6. Thinking of publishing your own business website? You’ll need to spend on average $3,200—the average cost of a website with core features in 2022. There will be variations based on several factors, so here’s the range of web design services and the percentage of firms that fall under each:
● $1,000 to $1,5000 - 35.1%
● $2,000 to $2,5000 - 24.3%
● $3,000 - 16.21%
● $4,000 - 10.81%
● $5,000 - $6,000 - 13.51%
7. How long before you go live? On average, the turnaround time for a professional website is at 2 months as of writing. Many web design firms use standard tools like Photoshop to stay within this limit, but you’re welcome to choose an agency that offers quicker services.
8. Make sure your website loads fast! 85% of web designers think that the main reason customers leave a site is because it loads too slowly. Here are the other reasons why they click close:
● Non-responsive design: 73.1%
● Non-intuitive navigation: 61.5%
● Old and outdated designs: 38.5%
● Poorly structured content and elements: 34.6%
9. Another survey established that 42% of visitors will leave a poorly functioning website. So make sure that you work with a firm or agency that can help you publish a website that works as intended. That’s one way to ensure that customers stay and explore it.
10. Half of the consumers think that businesses should make web design a priority. A good-looking, responsive site will give them a good experience. Here are the elements that people notice, arranged from highest to lowest.
● Page layout
● Links for navigation
11. Not sure what colors to pick? Apparently, most visitors like blue and green on a website. Colors offer subliminal messages and are associated with certain qualities. In this case, green suggests nature and growth. Blue, on the other hand, means stability and confidence.
12. How useful are websites anyway? Well, around 80% of markets use websites as part of their marketing strategies. After social media, websites are the best places to launch campaigns and measure results. Marketers can have a better grasp of stats for sales, web traffic, lead generation, and other important marketing standards.
13. Even though there are almost 2 billion websites today, there are still 23% of small businesses that don’t have a website in 2022. Most of them have other reasons why they haven’t done it: they prefer social media, they think they don’t need one, they don’t have enough money, etc. But a website is one of the best investments to have.
Mobile Website Design Statistics
14. According to Pew Research, 85% of Americans have a smartphone. And those in younger age brackets are higher, with a 96% ownership rate for those between 18 to 29 years old. Everyone you know probably has one. That’s why it becomes exceedingly important to have a good and responsive mobile design.
15. On average, Americans check their smartphones every 5.5 minutes. It’s no wonder that our attention spans are so short these days. People also spend 50 minutes on their phones before sleeping, and 62% keep their phones besides the bed. A whopping 80% look at their screens within 10 minutes after waking. Web design that discourages addiction might be necessary sooner than we think.
16. Where are people going when opening their smartphones? eMarketer reported that 88% of the time used on smartphones is dedicated to using mobile apps. Only 24 minutes are spent on websites. So while you can build an app for your business, you can also make your mobile site behave like an app for longer engagement.
17. During the first quarter of 2021, 54.8% of global website traffic happened on mobile devices. It’s no surprise that smartphones have become the dominant place for accessing business websites. So if your website is falling behind on this trend, then you might want to reassess your current design and see how to make it more optimized for smaller displays.
18. How much retail sales happen on mobile websites? Surprisingly, it’s still low. Only 31% of all US retail commerce sales occurred on mobile devices. The numbers are still formidable since that small chunk amounted to $338 billion. These numbers are expected to grow in the future.
19. Every minute, there are 6 million people online shopping. So it’s safe to say that e-commerce websites have it better than others in terms of engagement. Still, they’d need to keep their design and products up to date to maintain their traffic and sales.
20. By the end of 2022, industry experts predict $5.4 trillion in revenue for e-commerce companies worldwide. And these numbers are expected to grow in the next few years. E-commerce and retail will be very stable in the future, so you might want to invest in this industry.
21. Only 46% of people prefer shopping in a physical store to an online shop. It may seem like people still want to visit real-life stores, but more than half of consumers are already using e-commerce sites to purchase their goods. So why are some still sticking to physical stores? Some like to feel and touch the products, others just want to enjoy the shopping experience.
22. Customers are very thorough these days. Around 59% of consumers do online research before buying a product. They want to know what they’re getting. So make sure that your website has information that’s scannable and easy to digest. If they have a good in-store experience, website visitors are more likely to connect with you.
23. If they have a good in-store experience, 65% of shoppers are more likely to connect with the retailer online. So if you treat them well—which should be a given in any business—while they’re visiting your physical shop, they’d be more likely to visit your website and other online channels.
24. Okay, so why do many online shoppers don’t go all the way with their orders? Well, 49% of them abandon their carts after seeing the high costs. Taxes, shipping fees, and other hidden payments revealed at the last stage is not a good practice. Others leave their carts when they’re asked to make an account if the checkout process is complicated if they don’t trust the site with their financial details, and a few other reasons.
25. Every minute, people make 5.7 million searches on Google alone. It may already seem like a huge number (and it is!), but with almost 2 billion websites, you still have a lot of competition. So if you want to reach the first search engine results page (SERP), then you’ll need a solid SEO strategy.
26. Unsurprisingly, Google has 86.64% of the entire search engine market share. It’s the most popular website of its kind out there, so many designers create websites that follow its rules and standards. That way, the website will rank high on the platform’s SERP.
27. Speaking of Google, more than 36% of SEO experts believe that its Core Web Vitals will become an essential part of SEO strategies. These standardized metrics score websites in four areas: SEO, speed, best design practices, and accessibility. If your website passes these requirements, then you can expect great SEO rankings.
Website Security Statistics
28. In the first half of 2021 alone, there were more than 86 billion password attacks on WordPress sites. Since it’s the most used content management system, WordPress receives the brunt of hacker and virus attacks. Its vulnerabilities are also well-known, making it an easy target.
29. More than 33% of people online are afraid of their personal data being misused or exploited. And we couldn’t blame them. Even those who aren’t on vulnerable sites like WordPress are still exposed to attacks. But with a knowledgeable web designer, you can get trusted integrations and security trust marks that increase your customer’s confidence.
30. While ads are a great way for a website to increase revenue, more than 42.7% of internet users use ad blockers. So it’s not always the most effective strategy. For many, too many annoying and intrusive ads are the reason why they install ad blockers. It’s really more to do about their experience, so you might need to find other ways to monetize your website.
Website First Impression Statistics
31. Based on a study, 85% of online users believe that mobile sites should be as good as desktop versions. They want a site optimized for small screens that still have the same functionality and appeal as the ones used for bigger displays. Thanks to the ubiquity of smartphones, this becomes an even more essential aspect of web design.
32. If the content and layout look unappealing, 38% of people will stop using the website. Outdated designs will harm first impressions, discouraging people from exploring your website any further. So if you're seeing low traffic and engagement, you might need to reassess your current design and see if there’s anything you can improve or change entirely.
33. If you have a bad encounter with a store during your first visit, then you’re not likely to come back. The same goes for websites. In fact, 88% of online consumers are not likely to come back to a website if they had a poor experience. So aside from good aesthetics, user experience (UX) is an essential consideration in web design.
34. Agencies are keenly aware of the statistics above. 77% of web design firms believe that bad UX is a major weakness for their clients. The correlation between design and UX becomes even more apparent, so they shouldn’t be seen as two separate concepts. They’re intertwined more than we realize.
35. What about customers? Well, 75% of consumers admit to judging a business's credibility based on its web design. And for good reason. Websites with sketchy designs are usually associated with shady companies—it’s basic consumer psychology. So make sure that yours exudes style and credibility to avoid visitors’ harsh judgments. It pays to let customers know you care about your digital presence.
36. Since we’re diving deeper into first impressions, we want to tell you that it only takes 2.6 seconds for a user to find a section of the site that will influence their first impressions. It takes that short for them to make an opinion on your website. So make sure that your landing page has an eye-catching area to influence a visitor's perception for the better.
37. Call-to-actions (CTAs) are essential. However, 70% of small business websites don’t have a CTA that directs to other pages on their site. So make sure your company won’t become an addition to these statistics. Add the appropriate CTAs on your website to ensure maximum engagement. These are also a great way to gain more leads or move a consumer further down the sales funnel.
38. Does design matter in content? Actually, yes. Two-thirds of website visitors would prefer to read beautifully designed content to a plain one if they’re given 15 minutes to do it. So the bells and whistles do matter for customers during their research. And really—who would ever want to read entire blocks of text willingly?
39. Our initial opinion of someone is mostly based on how we see them. The same goes for websites, with 94% of first impressions being something related to web design. More than the content, branding, or accessibility, it’s really the visual aspects that make the most impact on visitors. The others only start to matter once they’re over the initial impressions.
40. As mentioned in a statistic no. 35, users make a lot of judgments based on a site’s design. Another study also found similar results, with 46% of consumers basing the credibility of a site on its visual aesthetics. It may come off as superficial, but a good-looking website means a company that cares about its reputation. And consumers know that.
41. Want another number to further nail down the importance of good website design? Research has shown that 94% of negative website feedback has something to do with design. Nope—it’s not freezing pages. And certainly not incorrect or misinformed copy. Almost everyone who’s disappointed with a website cited design as the issue.
42. The number of paying customers is also increasing in smartphones versus websites—if we haven’t established that already. In fact, the conversion rates have shot up by 64% on mobile. Still, sales on desktop sites are higher as mentioned in a statistic no. 18. But the numbers are changing as more people use phones.
43. But while sales are still lower on mobile, those who do visit are more likely to engage with a business. 88% of website visitors on mobile will call or visit a business after looking for someone like them online. People who go searching for solutions on the web using mobile are more likely to be in situations of immediate need. So they’re more likely to immediately engage with local businesses.
Other Web Design Statistics
44. We’ve mentioned that people will leave a website if they have a poor experience. So what do they do? Since their inquiry or concern remains unresolved, they’d go to websites offering similar solutions. 89% of them will visit a competitor’s shop if they had a bad experience with yours. Yikes. So make sure your website design is top-notch.
45. What else are people looking for in a website? Well, 51% of website visitors believe that thorough contact information is the most important element that most websites don’t have. Communication is extremely important for many consumers, especially when they’re purchasing items online. So seeing channels where they can reach out gives them extra peace of mind.
46. How important is the contact information, really? Well, almost half of your visitors will leave if they can’t see contact details—44%, to be precise. So make sure that this basic information isn’t neglected during web design. This applies to all pages, not just the contact page.
47. Aside from the home page, there’s another page that demands good web design. In fact, it might also be the place where visitors make their first impressions. That’s the product/services page, and 47% of visitors check it out before looking at other pages on your website. To ensure that these pages look good and intuitive.