Updated: Jul 31
There are over 32.5 million businesses in the United States alone. With such a densely packed market to compete within, you have to understand the essentials of business marketing. A key element that can help your business stand out from the crowd is your logo design.
If you haven't created a logo before or are having trouble knowing where to start, there are some key factors to keep in mind. Read on to find seven helpful logo design tips to help you jumpstart your business and avoid logo mistakes.
1. Establish the Brand
Establishing your brand is the foundation for designing a logo. It's good to sit down and write out the elements of the brand that you intend to focus on. Remember that a brand isn't just the name of your business.
Creating a brand is so much more. It includes personality, ideology, and values behind visual perception. This is important so that your customers can easily recall your identity and they know what to expect in the future.
Your logo needs to reflect your brand's identity. Ensuring that visual and conceptual components match up is vital to creating a memorable and successful business.
2. Understand the Audience
Beyond the brand of your business, you need to determine and thoroughly understand who the target audience is. When you can create a model of someone who would be interested in your brand, you can better appeal to and meet their needs.
You'll need to understand their backgrounds such as education, finances, family structure, culture, and more. Designing a logo with your target audience in mind only helps you to grab the attention of those you actually seek. Ensuring that you represent their interests in your logo design can make a world of difference.
3. Learn About the Competition
Keep your friends close and your enemies closer! You should know almost everything there is to know about your competitors. This is simply good business practice, especially during the branding and FRP process.
Identify what types of strategies they are using to attract customers. Are there any customer needs that they seem to be lacking?
When you are looking into their logo design, take note of what colors and elements they are using. Try to create a logo that still represents your industry but also makes you stand out. Definitely avoid designing a logo that is too similar to your competitors!
4. Make It Memorable
As consumers, we are exposed to between 4,000 and 10,000 advertisements every single day. With the booming popularity of digital marketing, this is increasingly apparent. So, the question that you have to ask yourself when designing your logo is: will they remember it?
If you can manage to create a memorable logo, you'll give yourself a great advantage. Next time that a consumer recognizes a need, they will be able to recall your logo. This, in turn, brings business to you.
Now, designing a memorable logo is no small feat. That's why plenty of people are choosing to hire a logo design company to help them out. With logo design services, you'll have all the right strategies from the experts.
A couple of great examples of memorable logos include Apple and Twitter. You can most likely picture both of those in your head when you hear them. This is exactly what you could hope to accomplish.
5. Finding a Font
If you're new to the world of design, you might not realize how important a typeface actually is. However, it is also a crucial element of creating your brand identity.
For example, a law firm probably won't use a handwritten typeface. This is generally because handwritten style fonts come off a bit more casual. A law firm will likely use a font that looks serious and stern. This is to give you the sense that they are serious, educated individuals who work hard for you.
When you are looking for a font to use, write down how that particular font makes you feel. Is it goofy, serious, fun, elegant, or something else? This is a good way to narrow down your search and ensure that you're making the right decision.
6. Choosing the Colors
Just like selecting a font, color is vital too. Colors also have a way of making people feel certain emotions.
A wonderful example of this is the restaurant industry. McDonald's is known for its red and yellow color combination. But, did you know there is actually a science behind this? Red has been known to stimulate hunger — for a number of reasons which could warrant its own article.
A quick Google search can show you exactly what to expect as a psychological response to certain colors. Take a look at what these colors mean and go from there when deciding on what to use in your own logo.
Also, it's good practice to work on your logo design in black and white to start. This will help you focus on the basic elements of your design and ensure that it's still impressive without a pop of color.
7. Keep It Simple
While you want to stand out among the crowd, you don't always have to be doing the most. An attractive and memorable logo is usually quite simple.
Don't go crazy with a handful of colors or pick the wackiest font. You also don't need intricate designs or photos for a logo to be really great. Keeping an effective balance between interesting, memorable, yet simple can be difficult. That's why your logo design in Chicago can be made easy when you contact professionals.
Getting Ahead With Logo Design Tips
These are just a few of the essential logo design tips. It's hard choosing one image to represent your entire brand. This is a long and thought-out process that you need to put a lot of thought into. With these tips, you're on your way to outshining the competition and capturing the interest of your consumers.
Are you having trouble with your marketing and logo design in Chicago? Get in touch with us to see how we can help you!