A slider is a great way to do everything from providing a great above the fold call to action to keeping a user on your site an extra few seconds to boost SEO. Let’s take a closer look at this trending website feature so you can determine if it is the right fit for your site.
What Is a Slider?
Basically, it is a slide show of images that appears on the website. Most sliders span the entire page from one side to the other. Two or more images scroll and they often feature text and a button that allows the user to take immediate action. So how does a slider provide benefits for your site?
Here are a few reasons that we love this design technique:
Visual – Users love stunning imagery, and this gives you a chance to provide it without making a user scroll down through a gallery.
Hold Attention – Once a user sees a slider, he is usually going to hang around to see all of the slides. This adds to how long a user is on the site.
SEO – When a user stays on your site longer, this indicates to search engines that the site is engaging. Therefore, a slider may help boost your SEO.
Call to Action (CTA) – A Slider provides you with the opportunity to produce multiple CTAs above the fold (meaning the user doesn’t have to scroll down to see it).
Now you can understand what makes a slider so powerful. Do you have 3 or 4 main aspects of your business that you want to highlight immediately for everyone who visits? Now you can do so without having to convince the user to click on anything or even to scroll. You make your case right on the home page and above the fold. Adding buttons gives the consumer a chance to click through to contact page, a registration form, or anything else you need. E-commerce sites can even use this feature to display various featured products, sales, or current offers as a part of the storefront, thereby drawing in customers. It’s really a great feature for any type of business.
This may be a hot trend, but that doesn’t mean your site will look like everyone else’s. You can customize the images, text, buttons, and even how the images slide, fade, or change in other ways. It’s an opportunity to express creativity and stay up to date with the latest in web design trends.